Choice NV republishes the White Paper on Good Money Pioneering the World's First Inflation-Resilient Value Stablecoin

Choice NV Press Release

FOR IMMEDIATE RELEASE
August 21, 2025
Leuven, Belgium

Choice NV republishes the White Paper on Good Money
Pioneering the World's First Inflation-Resilient Value Stablecoin

Leuven, Belgium - Choice NV, a Belgian public company specializing in AI-driven direct marketing and blockchain technology, today announced the publication of the updated White Paper of Good Money, an innovative cryptocurrency designed as an inflation-resilient value stablecoin. Initially implemented as the Choice Coin (C²), Good Money is backed by a diversified basket of publicly traded valuestocks, rooted in Austrian economic principles to foster abundance in avolatile global economy.

The White Paper details the scientific foundations, applications, roadmap, and team behind Good Money, emphasizing its role in mitigating risks of inflation, deflation, and hyperinflation through blockchain-based smart contracts. Tokens are redeemable at all times for their intrinsic value, with automated arbitrage mechanisms ensuring stability and fraud resilience. Currently in prototype phase, Good Money prioritizes food security via the UAE-based Good Food Initiative, where C² tokens serve as collateral for mutual farmer-consumer guarantees, automating sustainable supply chains.

"This White Paper represents a milestone in our life's mission to transform scarcity-driven financial systems into abundance-focused ones," said Bart Van Coppenolle, Executive Chairman of Good Money and Choice NV. "By backing our stablecoin with value stocks and integrating it with real-world applications like food security, we're creating ethical, resilient financial systems that counter manipulative distortions infiat and traditional crypto models."

Key features highlighted in the White Paper include:

• Backing and Stability: Full reserves with dimensionless ratios (e.g., P/E, price-to-book) shielding against currency fluctuations, validated by historical data (1970-2025, ~10.6% annualized returns post-2010).
• ‍Liquidity and Utility: Enhanced through Good Food Initiative for long-term holding and Traforex for SWIFT-independent transfers, targeting remittances ($800B market) and DeFi ($100B+ in 2024).‍
• Investment Opportunity: Good Money private angel round offering 1 million C² tokens at €1 each, backed 1:1 by Choice NV shares (totaling €12.5M intrinsic value, 92% discount to €66M equity). Followed by a €2.75M seed round for prototype development.‍
• Market Projections: Aiming for 1-5% share in food-related segments by 2030, amid stablecoin growth to $1.1T market cap by 2035 (18% CAGR).‍
• Risk Mitigation: Compliance with MiCA, FSMA, VARA, and GENIUS Act, with diversification and audits.

The updated White Paper has been submitted to the Belgian Financial Services and Markets Authority (FSMA) for transparency.

Accredited investors interested in the Good Money Choice Coin (C²) angel round and subsequent VC seed round are invited to contact Philip Vandormael, CFO of Choice NV and Good Money, for detailed information and due diligence materials. Please note that this is not financial advice, and investors are required to conduct their own thorough due diligence.

The updated Choice Coin White Paper (August 2025) is available for download at the Choice website. Additionally, foundational works by Bart Van Coppenolle, including Good Money (2013), The Secret of Success (2024), Apocalypse (2025), and the 2025 Open Letter to Choice NV Shareholders, are freely accessible at https://linktr.ee/bartvancoppenolle.

Contact:
Philip Vandormael
CFO, Choice NV
Email: [email protected]
Website: https://corp.watchchoice.tv/

About Choice NV

Choice NV is a Belgian public company pioneering AI-driven direct marketing and content discovery technology,strategically positioned as the "Spider in the Web" in the international media and distribution landscape (see Annex 1 of the Choice CoinWhite Paper for full explanation). With a market capitalization under €5million and equity of ~€66 million, Choice NV offers significant undervaluation, making it an ideal foundation for innovative financial ecosystems like Good Money.

Developed over a decade, Choice's platform integrates neuropsychological insights from The Secret of Success(2024), a foundational work for Good Money by Choice NV's chairman, to create ethical, abundance-focused solutions. Its two-dimensional interfaces align with the brain's rational (left-hemisphere) and intuitive (right-hemisphere) processing, fostering voluntary engagement through serotonin-driven trust rather than dopamine-based manipulation.

This "Good Spider"approach counters malign behaviors in social media and other areas of society, prioritizing closed-loop systems that enhance customer relationships, supply chain efficiency, financial performance and sustainability.

Key innovations include:

• Personalized Content Discovery: "Personalized TV" curates user universes with interactive playlists and virtual TV channels, enabling non-linear viewing and cable-cutting via OTT platforms.‍
• Backend Integration: Seamless CRM and ERP customization supports just-in-time manufacturing, total quality management, and AI-driven consumer journeys from discovery to quality feedback.‍
• Neuropsychological-Mathematical Empathy Model: Predicts behavior using dimensionless ratios, independent of volatility, to build authentic, truth-based, abundance-oriented relationships.

Belgian reference projects of theGood Spider philosophy demonstrate its impact:

• Mobile Internet and TV Marketing: Converted 120,000 users (2% of 6 million) in 60 days in Dutch-speaking Belgium, leading up to the acquisition of the mobile reference customer by Medialaan.‍
• Disrupting the Real Estate Market: Zimmo.be challenged market leader Immoweb, acquired by Corelio Media.‍
• In-House IPO: Raised €5 million via public placement with 3,000 retail investors, followed by IPO on Euronext Access.‍
• Versatile Use Cases: Serves as social media (120,000 MAU, 25% DAU/MAU), streaming platform (proven with broadcasters in multiple countries), content aggregator for telecoms, and direct marketing tool integrated with Good Food for sustainable agriculture.

Following the EU Digital Services Act (DSA),Choice pivoted to focus on vertical sectors like sustainable financial systemsand food security through the Good Food Initiative, leveraging AI and blockchain for end-to-end supply chains. This positions Choice as a leader inethical fintech, countering scarcity-driven systems and promoting abundance through voluntary value creation.