Burson Canada Welcomes Cyndi Jenkins as Vice-President, Public Affairs, Bolstering Hill & Knowlton’s Federal Practice in Ottawa

OTTAWA, September 22, 2025 - Burson Canada, part of the Burson Group, announced that Cynthia (Cyndi) Jenkins has joined the firm as Vice-President, Public Affairs, based in the Ottawa office. Cyndi brings more than two decades of senior political and policy experience at both the provincial and federal levels. Her appointment further strengthens the firm's ability to deliver strategic counsel and insight to clients navigating Canada's complex political and regulatory landscape.

"The Hill & Knowlton brand has an extensive history, and strong reputation in the Canadian market for public affairs, built on decades of trusted counsel and navigating complex policy landscapes," said Chris Day, Senior Vice President & General Manager, Ottawa. "Cyndi's unparalleled experience, spanning some of the most challenging and high-profile policy files in the country, perfectly complements this legacy. Our clients, particularly those seeking specialized public affairs guidance, will benefit immensely from her strategic perspective and ability to get results, further strengthening our offering."

Most recently, Cyndi played a pivotal role in setting up and establishing Mark Carney's government. She advised on senior staffing decisions, organizational structure, and strategic priorities, helping to build a strong foundation for the administration. Over her career, she has worked for two Prime Ministers, two Premiers, and five federal ministers across six portfolios. As a proud Atlantic Canadian, Cyndi holds a Law Degree from the University of New Brunswick and is a member in good standing with the New Brunswick Bar.

During the past decade, Cyndi has overseen the introduction of significant policy and legislative initiatives, including the Pension for Life veterans benefit regime, pharmacare legislation at Health Canada, and various regulatory reforms. Cyndi has deep experience in health policymaking, immigration, and other highly regulated, hot-button areas that will be a major asset to Burson clients, especially those engaging with our H&K public affairs specialists.

"After a decade of incredible experiences working in some of the top offices in the country, I am pleased to be joining the Public Affairs team at Burson and leading Hill & Knowlton's federal practice in Ottawa," said Cyndi Jenkins. "I am excited to bring my experience to this exceptional team as we continue to provide strategic public affairs advice to clients across a broad spectrum of matters."

This appointment further underscores the strength of WPP and the talent it attracts which contributes to its ongoing momentum and sustained growth across its global network. It follows a series of significant new business wins and expanded remits with leading brands worldwide, including Mastercard, Electronic Arts and Heineken, where the company's proprietary AI platform for marketing, WPP Open, was instrumental in securing these successes.

For more information about Burson in Canada, visit: https://www.bursonglobal.com/locations/canada

ABOUT BURSON

Burson is the flagship brand within the Burson Group, a global network that includes specialty brands Hill & Knowlton, Axicom, Burson Buchanan and GCI Health, and which launched globally in July 2024. In Canada, both Burson and Hill & Knowlton maintain distinct identities, building on H&K's legacy of excellence, trusted client partnerships and considerable client satisfaction.

With highly specialized teams, industry-leading technologies and breakthrough creative, Burson helps brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.