Swiftie Mania: Searches for stays skyrocket by over 300% in concert cities

A year and a half later, it's officially the end of an era! As the superstar's highly anticipated tour returns for its final North American leg, fans are not only securing their concert tickets but also booking accommodations in style. The latest data reveals that searches for stays in the five cities hosting the last of her tour dates have surged over 300 percent compared to the same dates last year.¹

This surge highlights the growing trend of passion tourism and event-cations, where enthusiasts travel to experience events related to their favorite artists, sports teams, or celestial phenomena like the solar eclipse. Swifties are turning the tour into not just a concert experience but a full-fledged travel adventure, by selecting listings in categories like Amazing Views, National Parks and Amazing Pools, enhancing their stays by blending the thrill of her concerts with the comfort of a memorable Airbnb experience.² Additionally, nearly half of all nights booked in cities for concert dates in North America are for group travel.³

Swiftie Tour Mania

With her return to North America just around the corner, Swifties are driving a massive surge in Airbnb searches across cities hosting performances from their favorite superstar. When compared to the same dates last year, searches in these host cities have skyrocketed, as fans flock to these destinations in their getaway cars, eager to catch the concert and explore all that the vibrant locations have to offer.

• Indianapolis: Searches soared by over 1,400 percent, indicating a massive influx of fans eager to explore the city alongside the concert.
• Miami: With nearly a 200 percent increase in searches, Miami is set to welcome fans seeking both the electrifying performance and the city's vibrant culture.
• Toronto: The Canadian metropolis, home to a six-show mini-residency, experienced a 450 percent surge, showing that Taylor's appeal crosses borders.
• Vancouver: With nearly a 900 percent increase in searches, Vancouver is set to welcome a wave of Swifties eager to experience both the final dates of the concert and the city's stunning natural beauty and vibrant cultural scene.

The "Golden" Tour

Her tour has not only captivated audiences but has driven significant economic benefits in cities across North America. and Europe. Over the concert dates, 81 percent of Airbnb guests self-identified as female, and 56 percent were Millennials, showcasing the superstar's strong connection to her fan base.⁴ This surge in travel reflects the dedication of Swifties, who are traveling far and wide to see her perform, boosting local economies in the process. In fact, guests are even traveling to concert cities as far as from Brazil, Australia, across Europe and Hong Kong.

Last year, during the first leg of her tour, Airbnb hosts collectively earned over $62 million during her concert weekends-a 38 percent increase from the previous year.⁵ The economic impact extends beyond hosts, with hundreds of thousands of guest arrivals supporting local businesses such as restaurants and shops.

Battle of the Fans: Red and Gold Faithfuls vs. Swifties

As we explore the idea of passion tourism and event-cations, a friendly rivalry may be emerging between two fan-fueled events: Swifties and Kansas City superfans. Both attract fiercely loyal followers, but who's the bigger draw? While they may both be selling out arenas, more searches were made for the weekends of the pop star's upcoming tour cities than for the remaining weekends for the Kansas City football team's games.⁶ Whether it's the magic of her's performances or the excitement of game day, both fan bases are fueling economic booms across their respective tour and game destinations.

There's still time to book

Despite the high demand, there's good news for Swifties snagging last-minute tickets, and the last chance to experience the superstar's record-breaking tour. A wide variety of affordable accommodations are still available on Airbnb, ranging from chic downtown apartments to cozy suburban homes. To make your experience even more special, we've curated a selection of tour-inspired listings for those who can't snag tickets for the tour this year.⁷

The remainder of 2024 is set to be filled with excitement and empowerment, fueled by the continued influence of renowned pop stars and cultural icons. From blockbuster events to sold-out arenas, the energy around female-led performances is undeniable, inspiring communities while making a lasting economic impact. Whether a die-hard Swiftie or simply looking to be part of the excitement, now is the perfect time to shake-it-off and plan a stay - because if there's one thing we know about Swifties - it's that they're ready for it.