From walled gardens to open roads: unlocking AI’s true potential

"Artificial intelligence has the potential to be a powerful force multiplier for business. But its promise will not be realized unless connective infrastructures are built to support it.

In its current state, the AI floodgates feel like they've truly opened. While day-to-day AI use has been scaling quickly over the last three years, Basis Technologies' survey shows that 85 percent of marketing and advertising professionals use AI at least once a week. The change in attitude in the advertising industry towards AI integration has been noticeable. What was once considered a nice-to-have has quickly become mission-critical."

Read more from Basis Technologies' Tyler Kelly in Ad Age.