The Prime Video Shop the Show Experience Introduces New Features and Expands Across Thousands of Titles

Last year, Prime Video introduced Shop the Show, making it easy to discover and shop for products from your favorite shows, movies, and live sports. With Shop the Show, open the Amazon Shopping app while streaming and search "shop the show" to instantly find products inspired by what's on screen.

Starting today, that experience is going even further:

• New Shop tab within the Prime Video exclusive X-Ray experience that lets you explore products related to what you're watching.
• A new Shop the Scene feature powered by Amazon Lens technology, that lets you shop items from scenes the moment you see them, currently available on hundreds of titles.
• Expanded availability as Shop the Show now works on more than 8,000 titles, up from 1,300.

"We are always exploring new ways to enhance the streaming experience on Prime Video, and since launching Shop the Show, we have seen incredible enthusiasm from customers who love discovering products inspired by what they watch," said Michelle Rothman, vice president of Prime Video shopping. "With this expansion, we are making it easier than ever for Prime Video customers to shop what they see on screen."

Browse and shop from the big screen

A new Shop tab within the Prime Video exclusive X-Ray experience helps you discover products related to what you're watching. Sitting alongside existing tabs like Cast, Trivia, and Music, the Shop tab connects you to products from the shows, movies, and sports you love.

Here's how it works on supported devices in the U.S.:

1. Press "up" on your remote to open the Shop tab and explore products inspired by what's on screen.
2. Open the Amazon Shopping app, which recognizes what's playing and drops you straight into a feed synced to that moment, ready to buy.
3. Your phone is used to complete the purchase.

You can also scan the on-screen QR code or search "Shop the Show" on the Amazon app to reach the same experience.

Automatic syncing works when the living room device and Amazon Shopping app are signed in to the same account.

Shop what you see, the moment you see it

Shop the Scene is a new shopping feature that lets you shop for products as they appear on screen. While streaming, open the Amazon Shopping app to find a feed that automatically syncs with what you're watching. Using Amazon Lens technology, Shop the Scene identifies products inspired by characters' outfits, home décor, and more, so you can tap into any scene and discover similar items instantly.

Here's an example: A customer watching Off Campus notices a sweater Hannah is wearing. They open the Amazon Shopping app which automatically prompts them to shop the Off Campus storefront. They tap the image, Amazon Lens surfaces similar options, and they add their favorites to their cart, then get right back to watching without missing a moment.

Shop the Scene is available today on the Amazon Shopping app (iOS and Android) in the U.S. across more than 600 titles.

Thousands of shoppable titles

Shop the Show is expanding from 1,300 titles to more than 8,000 in the U.S. from Prime Originals to licensed favorites and live sports.

Shop what's on screen, whenever inspiration strikes

You can access Shop the Show by opening the Amazon Shopping app while you stream, or any time by searching "Shop the Show" on Amazon.