Your LinkedIn Profile Is More Than a Résumé, It’s a Runway

Your LinkedIn Profile Is More Than a Résumé, It's a Runway

08.12.25 · Greteman Group

If you're leading an aviation company, your team's LinkedIn presence might be one of your most underused marketing assets. A strong profile does more than make someone look good. It builds trust, boosts visibility and helps your company stand out in a crowded sky.

Whether you're a CEO, VP or director, your team's profiles are digital billboards for your brand. Here's how to make them work harder.

Your Profile Is a Billboard for Your Brand

Let's start with the basics. A polished profile signals professionalism and pride in your work. That headshot? Make it current and professional. That banner image? Make it branded. Aviation is a visual industry. Your profile should reflect that.

And your headline? It should go beyond your job title. Instead of "Director of Maintenance at XYZ Aviation," try "Driving operational excellence in business aviation | Director at XYZ Aviation." It tells people what you do and why it matters.

The "About" Section: Tell Your Story

This is your 30-second elevator pitch. What's your background? What do you specialize in? What drives you? Keep it conversational, not corporate. Think of it as your chance to connect, not just impress.

Link Up and Level Up

Make sure your current role links to your company's official LinkedIn page. It's a small fix with a big impact. It helps your company's page gain visibility and shows you're part of a larger mission. Bonus points if your summary includes how your role supports the company's goals.

Engagement Isn't Optional

Your company is posting great content. Are your people helping it get seen? When employees like, share or comment on company posts, it expands reach and builds credibility. Add a quick personal note when sharing - it makes the post more relatable and more likely to spark engagement.

And don't stop there. Join aviation groups. Follow industry leaders. Comment on relevant news. The more active your team is, the more visible your brand becomes.

The Business Case for Employee Advocacy

Still wondering if this is worth the effort? Consider this:

• Content shared by employees gets up to 8x more engagement than content shared by brand pages
• Employees are 14x more likely to share company content than create their own
• Companies with active employee advocates see 2x higher brand awareness and 4x more content reach

That's not just visibility. That's momentum.

Quick Checklist: 3 Things to Fix Today

1. Update your profile photo and banner with professional, branded visuals
2. Rewrite your headline to highlight your value, not just your title
3. Start engaging with your company's posts at least once a week

Let's Give Your LinkedIn Strategy Lift

We help aviation brands amplify their social presence by starting with the people who power them. Want to see how your team's LinkedIn profiles could be working harder for your business? We'll show you what's possible.

Let's talk. Schedule a call with Ashley Bowen Cook to get started.