A new e-commerce site for Mondadori Store: digital innovation serving readers and bookstores

Mondadori Retail presents the new e-commerce site Mondadoristore.it. The platform, featuring a refreshed design, improved performance, and a significantly enhanced user experience, marks an important step in the digital innovation and development strategy of the Mondadori Group company, which manages the largest bookstore network in Italy.

The new technological platform adopted by Mondadori Retail, powered by SAP Commerce and developed in collaboration with Accenture, offers customers a seamless shopping experience with personalized services.

"With our new website, we are bringing book lovers a completely new digital experience: simple, intuitive, and fast," says Carmine Perna, CEO of Mondadori Retail. "It has been 25 years since Mondadoristore.it was created, and day after day we continue to advance our omnichannel vision, one that places readers and their relationship with bookstores at the centre, seamlessly integrating the physical and digital worlds to serve an ever-wider and more informed audience. "In this way, Mondadori Retail reinforces its commitment to making culture more accessible and to highlighting the value of bookstores, establishing itself as a point of reference in the digital space as well. Our ecosystem combines innovation with proximity, technology with human connection. A project made possible thanks to the collaboration with outstanding partners and the excellent work of the Mondadori Group's Retail and IT teams," Perna adds.

In the coming months, Mondadori Retail's omnichannel development strategy will continue, with the primary goal of further strengthening the integration between the online shopping experience at Mondadoristore.it and the offering of its extensive network of physical bookstores.

What's New

The new Mondadoristore.it website has been completely redesigned with a mobile-first approach, featuring an innovative, user-friendly design that ensures smooth navigation, faster loading times, and optimized content across all devices. A clear, accessible interface allows users to explore the catalog quickly and with ease.

The entire purchasing process can now be completed in just a few clicks: from fast social login, to choosing a preferred bookshop as a collection point, to tracking a delivery, all in a few simple steps. Thanks to the integration between e-commerce and the physical bookshop network, customers can select a book, pay online and collect their order at any of the 500+ Mondadori Store locations.

The site also introduces a revamped events hub, making it easy to explore the calendar of presentations, author meetings and book signings organised throughout Italy. Users can filter events by author, title or bookshop, keeping up to date with cultural events nearby or following their favourite writers.

With the new wishlist feature, users can create and share virtual libraries, both for themselves and to inspire friends and family, helping to fuel the passion for reading in a more social and participatory way.

Partners

The creation of the new Mondadoristore.it was made possible thanks to the collaboration with SAP, the technology partner providing the SAP Commerce Cloud platform, and Accenture, which acted as system integrator and managed the technical implementation of Mondadori Retail's new e-commerce system.

"Every customer interaction is an opportunity to build loyalty and drive growth. Companies that prioritise customer experience stand out through seamless, high-quality interactions that foster lasting connections," commented Carla Masperi, CEO of SAP Italy. The project developed with Mondadori Retail goes precisely in this direction, in line with the technological strategy launched by the Mondadori Group. The feature-rich, innovative and scalable SAP Commerce Cloud solution further strengthens our collaboration," Masperi concluded.

"We are proud to support Mondadori Retail as a technology partner in the digital transformation of Mondadoristore.it," added Alessandro Riva, Digital Media Lead at Accenture Italy. "We contributed to the development of an innovative, modular and flexible e-commerce platform capable of offering an immersive, personalised and omnichannel shopping experience, seamlessly integrated with both the physical and digital ecosystem. It was a complex challenge that we approached with enthusiasm, drawing on the specialised skills of our media team and the creativity, innovation and technology of Accenture Song to deliver a product designed to make a difference," Riva concluded.

The launch of the new website will be supported by a dedicated digital and social media campaign highlighting the platform's new services.