April is Alcohol Awareness Month: Spotlight on TRACE

SACRAMENTO - In observance of Alcohol Awareness Month, the California Department of Alcoholic Beverage Control (ABC) is highlighting its ongoing commitment to prevent alcohol-related harm through its Target Responsibility for Alcohol-Connected Emergencies (TRACE) program.

Established in 1996, the TRACE program investigates alcohol-related emergencies that result in the serious bodily injury or death of minors, as well as fatal vehicle crashes that involve alcohol and suspects of any age.

"TRACE is a crucial program in that it serves as an enforcement tool specifically aimed at combating youth access to alcohol, while also holding those who buy alcohol for minors accountable," said ABC Director Joseph McCullough.

During a TRACE investigation, ABC works alongside local law enforcement, providing additional resources and support, to conduct prompt and thorough investigations to trace the source of the alcoholic beverages involved in these emergencies, including where they were acquired, purchased, or served.

Businesses found selling alcohol to minors face potential administrative penalties, including fines, license suspension or possible revocation. o Individuals who sell or furnish alcohol to minors may also face criminal charges.

Between 2023 and 2024, ABC completed 103 TRACE investigations.

The TRACE program exemplifies ABC's dedication to enhancing public safety through proactive measures and community collaboration. The TRACE Unit is supported by funding from the Office of Traffic Safety, reinforcing our collective commitment to reducing alcohol-related harm and saving lives.

Contact

Additional information may be obtained by contacting:

Public Information Office
3927 Lennane Drive, Suite 100
Sacramento, CA 95834
Email: pio@abc.ca.gov
Phone: (916) 419-2525

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