UP - Union Pacific Corporation

10/21/2026 | News release | Distributed by Public on 10/21/2026 13:26

Union Pacific Brings Customers Together to Shape the Future Customer Experience

Growth

October 21, 2026

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Union Pacific Brings Customers Together to Shape the Future Customer Experience

Union Pacific welcomed customers to Omaha for its Tips, Tools & Technology Day, a collaborative event focused on enhancing the customer experience through technology, process improvements and direct customer feedback.

The event featured discussions on merger integration planning, customer portal enhancements, invoicing innovation, AI applications, data sharing, and shipment visibility. Customers also had the opportunity to provide input on future tools and processes designed to make doing business with Union Pacific easier and more efficient.

"We've assembled a go-to group of customers, covering all industries, to give us honest feedback on what we do well and what we can improve upon," said Kenny Rocker, executive vice president-Marketing and Sales. "This group will help us shape the customer journey for a combined Union Pacific-Norfolk Southern network."

The merger integration discussion resonated with attendees, with 73% of survey participants reporting increased confidence in integration following the session.

Customer feedback is at the center of everything Union Pacific does, guiding ongoing investments in technology and innovation that support a simpler, more connected customer experience.

UP - Union Pacific Corporation published this content on October 21, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 21, 2026 at 19:26 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]