Master Events Powers Greece’s First Fully Operational 4K UHD OB Truck with Grass Valley Technology

MONTREAL, CANADA - June 16, 2025 - Grass Valley, the media and entertainment industry's leading technology innovator, today announced a significant advancement in Greek media production: the operation of the country's first fully equipped 4K UHD Outside Broadcast (OB) truck. Owned by Live Productions and operated by View Master Events, the truck features a full 12G UHD HDR signal chain centered on 12 Grass Valley LDX 98 cameras.

The OB truck has already been successfully deployed for a variety of live productions in Greece and internationally, establishing a new standard for mobile live production in the region. View Master Events, a highly experienced production company, manages the truck's operations, delivering complex live broadcasts with a focus on quality, flexibility, and efficiency.

John Zarganis, CEO at View Master Events, explained, "We aimed to build a production platform that positions us as leaders in the Greek and broader regional markets. Grass Valley's LDX 98 cameras provide the image quality and operational versatility required for today's demanding live production environments. Whether covering sports, cultural events, or major international broadcasts, these cameras deliver consistent performance across multiple formats and frame rates."

John Protopsaltis, Technical Director at View Master Events, added, "From an engineering standpoint, integrating Grass Valley's LDX 98 system has been transformative. The seamless 12G workflows and robust HDR capabilities give us the technical confidence to take on any project. The cameras' adaptability simplifies setup and operation under tight production timelines, which is crucial in a live OB environment."

The LDX 98 cameras support native 4K UHD capture with high dynamic range and wide color gamut compliance with ITU-R BT.2020 standards. Their ability to operate across 1.5G, 3G, and 12G workflows, combined with 3X and 6X super slow-motion options and simultaneous live and high-speed outputs, allows the production team to adapt quickly to varying broadcast requirements. This flexibility reduces operational complexity and increases productivity while maintaining premium image quality.

The system was designed and integrated by Telmaco S.A., Grass Valley's trusted partner in Greece for more than 25 years. Telmaco provided the full Grass Valley camera package and integration services, working closely with View Master Events to create a scalable, modern OB platform.

Drossos Kyriazis, COO at Telmaco, said, "This represents the first brand-new 4K camera package deployed in Greece and is a landmark for the broadcast industry in the region. We are proud to support View Master Events and Live Productions with our combined expertise and Grass Valley's world-class technology."

With the truck now fully operational, Live Productions and View Master Events are preparing for upcoming national and international events and are exploring potential future expansions of their Grass Valley equipment across their OB fleet.

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About Grass Valley

Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.