Finn Partners Inc.

08/04/2026 | Press release | Distributed by Public on 08/04/2026 08:56

World Travel Holdings UK appoints FINN Partners as its UK & Ireland PR agency

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World Travel Holdings UK appoints FINN Partners as its UK & Ireland PR agency

August 4, 2026

World Travel Holdings UK (WTH UK), one of the nation's largest cruise specialist travel agents operating under the brands Cruise118, SixStarCruises and RiverVoyages has appointed FINN Partners as its retained UK and Ireland PR agency with immediate effect.

The partnership comes at a landmark moment for WTH UK under Lisa McAuley's leadership, following significant business growth and the recent strategic investment from Citation Capital, which signals an ambitious new phase of expansion for the company.

FINN's remit extends across WTH UK's portfolio of consumer-facing brands, including Cruise118, SixStarCruises and RiverVoyages supporting activity spanning luxury, expedition, river and mainstream cruise travel. By leveraging FINN Partners' deep industry expertise and media relationships, WTH UK aims to accelerate brand awareness and reinforce its position across the UK and Ireland travel landscape.

FINN will deliver a strategic communications plan for WTH UK spanning corporate profiling, media relations, and thought leadership, weaving in storytelling that elevates the people and partnerships driving the business. The focus will be on spotlighting the role of advisors and agents across the group's brands, showcasing how human expertise and technology combine to deliver seamless cruise experiences.

The narrative will reinforce WTH UK's position as a leading cruise distribution business, highlighting its strength across cruise and leisure travel, its portfolio of consumer and partner brands and its relationships with major travel suppliers.

FINN will also focus on driving visibility around key industry moments across the cruise and travel calendar, as well as WTH UK's own partner and internal engagement activity. This includes year-round initiatives with its extensive network of cruise lines, travel partners, and distribution channels, supported by training, events and communications designed to strengthen collaboration and commercial performance.

Lisa McAuley, Managing Director at WTH UK commented:

"WTH UK is one of the most influential players in cruise and cruise package distribution, powered by a strong ecosystem of partners, advisors and technology. We are working with the team at FINN Partners to help us amplify that position, strengthen our voice in the market, and drive greater visibility for the expertise we deliver."

Debbie Flynn, Managing Partner, Global Travel Practice Leader at FINN Partners Travel UK added:

"This partnership is about elevating visibility for WTH UK, sharpening its narrative and ensuring its influence and impact are clearly recognised across the travel landscape. WTH UK is a leading force in the industry, and we are excited to be working with the team at such a pivotal time for the business."

Finn Partners Inc. published this content on August 04, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on August 04, 2026 at 14:56 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]