09/23/2025 | Press release | Archived content
Are you dealing with property owners who are completely out of touch with market reality?
You're not alone.
In this video, Rod Santomassimo-founder of the Massimo Group, the #1 commercial real estate broker coaching organization-shares 4 tactical steps every CRE broker must use when working with unrealistic owners.
✅ Want more listings? Bigger commissions? Less frustration?
These four steps-Get Clarity, Get Creative, Get Cute, Get Clever-will get you in the door, shift the owner's mindset, and help you win the exclusive.
And yep, earn a commission too.