Massimo Group

09/23/2025 | Press release | Archived content

The Four Ways to Handle Unrealistic Sellers

Are you dealing with property owners who are completely out of touch with market reality?

You're not alone.

In this video, Rod Santomassimo-founder of the Massimo Group, the #1 commercial real estate broker coaching organization-shares 4 tactical steps every CRE broker must use when working with unrealistic owners.

✅ Want more listings? Bigger commissions? Less frustration?

These four steps-Get Clarity, Get Creative, Get Cute, Get Clever-will get you in the door, shift the owner's mindset, and help you win the exclusive.

And yep, earn a commission too.

Massimo Group published this content on September 23, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 25, 2025 at 14:11 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]