Florida Blue Medicare Releases 2026 Plan Options

Florida Blue Medicare, part of GuideWell, a mission-driven, not-for-profit mutual holding company, serving the needs of thousands of Floridians, released its offerings for the 2026 Annual Enrollment Period (AEP) which allow consumers to choose from a variety of plans that offer flexibility, affordability, and quality care.

During AEP, which runs from Oct. 15 to Dec. 7, Medicare-eligible individuals can choose a Medicare Advantage, Medicare Supplement, or Medicare Prescription Drug Plan for coverage effective Jan. 1, 2026. This is particularly important in Florida, which has the second-largest population of older adults in the United States, with one in five Floridians aged 65 and older.

"Millions of Floridians will select annual Medicare health care benefits this year. Choosing the right health coverage can be complex and overwhelming, especially if you're new to Medicare," said Alisha Pieraccini, senior vice president for Florida Blue Medicare. "Every year, we provide solutions to meet the evolving health care needs of our members by investing in benefits and services that deliver real value to our members, like care management, because our goal is supporting overall health and quality of life."

Florida Blue Medicare offers Medicare Advantage plan options in all 67 counties, providing a comprehensive range of benefits and resources to help members achieve their health goals, including:

• Vision, dental, and hearing benefits
• A network of providers who share our commitment to quality and affordability, delivering exceptional care and value to our members
• Personalized condition management and guidance, which provides coaching and support from a team of nurses for members with complex injuries or chronic illnesses
• Pharmacy concierge services, including Medication Therapy Management and Medication Adherence programs, which help members get the best results from their medications and ensure they're taking them as prescribed

"The Medicare Advantage landscape is undergoing significant changes," said Andrea Davis, vice president, Product, Growth and Operations for Florida Blue Medicare. "As the industry evolves, it's more important than ever for individuals to carefully review their health care options and make informed decisions about their coverage. We encourage Medicare consumers to take the time to seek guidance from a licensed insurance professional to ensure they have the right plan for their unique situation."

In addition to the comprehensive benefits and support members receive, Florida Blue Medicare plans include many value-added perks, such as:

• HealthyBlue rewards: Florida Blue Medicare Advantage members can earn up to $100 in rewards for taking care of their health.
• Silver Sneakers® Fitness Program: Florida Blue Medicare members have access to fitness benefits that includes in person, and virtual classes, plus and workshops.
• Saving money withBlue365®: A free health and wellness discount program with year-round exclusive discounts of up to 50% on fitness gear, healthy eating options, prescription eyeglasses, and more.

To learn more about AEP and Medicare options offered by Florida Blue Medicare, individuals can visit our website at FloridaBlue.com/Medicare or visit a local Florida Blue Center.

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About Florida Blue Medicare

Florida Blue Medicare is committed to helping our Florida neighbors live healthier. We offer a wide range of plan options, including Medicare Advantage plans, to give Florida's Medicare-eligible population what they need to live their best lives and improve their overall health and well-being. Headquartered in Jacksonville, Fla., Florida Blue Medicare is proud to be affiliated with Florida Blue, a health insurer that has served Floridians for 80 years. Florida Blue and Florida Blue Medicare are Independent Licensees of the Blue Cross and Blue Shield Association. Learn more at FloridaBlue.com/Medicare.

The Blue Cross and Blue Shield Association is an association of independent, locally operated Blue Cross and Blue Shield Plans. Blue365® offers access to savings on items that Members may purchase directly from independent vendors, which are different from items that are covered under the policies with your Blue Cross and/or Blue Shield Company (each a "Blue Company"), its contracts with Medicare, or any other applicable federal healthcare program. The products and services described herein are neither offered nor guaranteed under your Blue Company's contract with the Medicare program. In addition, they are not subject to the Medicare appeals process. Any disputes regarding these products and services may be subject to your Blue Company's grievance process. Blue Cross and Blue Shield Association (BCBSA) may receive payments from Blue365 vendors. BCBSA does not recommend, endorse, warrant or guarantee any specific Blue365 vendor or item. Visit blue365deals.com for more information.

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