06/17/2025 | News release | Distributed by Public on 06/17/2025 07:19
Washington State University's Carson College of Business has released a comprehensive report providing insights into the current state of the health care economy in the Pacific Northwest.
The findings examine public perceptions around the affordability of senior living and ongoing staffing challenges, as well as the growing role of artificial intelligence (AI) in health care.
"Understanding what's on the minds of consumers when it comes to senior living is critical, not just for health care organizations and policymakers but also for academic institutions like WSU," saidNancy Swanger, founding director of WSU's Granger Cobb Institute for Senior Living. "It informs how we prepare students for lasting, meaningful careers in this field. At the Granger Cobb Institute for Senior Living, we're focused on equipping future leaders with the insights and empathy they need to meet evolving consumer expectations and drive innovation in senior living."
The report surveyed 1,006 adults living in the Pacific Northwest states of Washington, Oregon, and Idaho. The survey used US Census data to guide the selection of participants, ensuring a balanced mix of people based on factors like age, gender, race, ethnicity, state of residence, and education level.
Affordability remains a top priority for residents considering senior care options, with 83% concerned about the costs associated with care as they age.
Sixty-five percent of respondents believe there is a caregiver shortage in their community, and 72% are concerned about their community's ability to attract and retain qualified health care professionals.
More than two-thirds (69%) of Pacific Northwest residents have heard about AI being used in at least one of ten different health care applications, such as diagnosing illnesses, recommending treatments, supporting mental health, and handling administrative tasks such as billing and scheduling.
Read the full report.