Giacom’s mobile partners grew cloud MRR 27% while the UK tech sector grew 4.5%

'Giacom x Marketbridge' has won Silver in Go To Market - Sales Enablement Programme at the B2B Awards 2026 for Giacom. Marketbridge built two frameworks - SuperProp and Growth Accelerator - to unify messaging across 5,000 channel partners, driving a 27% year-on-year rise in mobile partner cloud MRR against a 4.5% sector average. Here is the award-winning case study.

Giacom is a 100% channel-focused cloud marketplace serving over 5,000 UK IT and telco resellers with access to cloud, comms, hardware and billing solutions from leading global vendors. Following a series of mergers, Giacom partnered with Marketbridge to unify its brand and offering, bringing together cloud, connectivity, software and mobile into one scalable proposition.

The next challenge became clear: simplify the proposition for managed service providers (MSPs), align it with commercial goals and enable teams to sell it effectively. With SMBs increasingly seeking a single technology provider, Giacom needed a structured, productized model to help partners meet evolving customer needs, drive growth in FY25 and beyond, and confidently deliver the pitch.