Cumulus Media Sharpens Local Edge with Advanced Consumer Insights and Market Intelligence from The Media Audit and TOMA.Solutions

Strategic Partnership Empowers Cumulus Stations with Deep-Dive Retail and Brand-Awareness Intelligence to Drive Smarter Advertiser Decisions

ATLANTA, GA, and NEW YORK, NY - April 30, 2026 - Cumulus Media is accelerating its commitment to data-driven sales by partnering with The Media Audit and TOMA.Solutions. The move brings sophisticated market and consumer intelligence to Cumulus stations across a growing number of U.S. markets, providing a level of local clarity that goes far beyond traditional audience metrics.

The Media Audit provides granular local market data on consumer lifestyles, purchasing behavior and cross-platform media usage. TOMA.Solutions adds a powerful layer of competitive insight by measuring "Top-of-Mind Awareness," revealing which local brands own the first-to-mind position in their categories. Together, these tools give Cumulus teams a clearer view of the local marketplace-helping identify high-potential audiences, uncover category demand, and pinpoint exactly where brands stand against their competitors.

"Today's advertisers want more than audience delivery. They want insight, clarity, and a stronger connection between marketing decisions and business results," said Dave Milner, President of Operations, Cumulus Media. "By integrating specialized resources like The Media Audit and TOMA.Solutions into our broader research suite, our teams in these markets provide an even deeper level of local intelligence, helping our clients build more precise and effective campaigns."

Unlike research tools focused strictly on ratings or broad demographics, The Media Audit and TOMA.Solutions empower sales teams to engage advertisers with information tied directly to local consumer demand and shopping behavior. This reinforced consultative approach enables account executives to have higher-value conversations with local businesses about market dynamics and brand growth.

"Local advertisers are looking for partners who can bring insight to the table, not just inventory," said Phillip Beswick, CEO of The Media Audit. "Cumulus is demonstrating that it understands the importance of combining media reach with local market intelligence. The Media Audit and TOMA.Solutions are built to help media companies and advertisers identify opportunity, sharpen strategy, and improve results." 

The use of both services across a growing number of Cumulus markets will allow Cumulus to present advertisers with a more complete picture of the local marketplace-who is buying, where they are shopping, what media they use, and which brands have earned a top-of-mind position. That combination of intelligence can help advertisers make better decisions about brand building, customer targeting, competitive strategy, and media investment. 

About Cumulus Media 

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 393 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9.500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact, and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information, visit https://www.cumulusmedia.com.

About The Media Audit 

The Media Audit is a local market syndicated consumer and media research service that provides in-depth information on consumer behavior, retail activity, product usage, lifestyle, and cross-platform media habits. The service helps media companies, advertisers and agencies make more informed sales, marketing and advertising decisions. For more information, visit https://www.themediaaudit.com/.

About TOMA.Solutions 

TOMA.Solutions measures top-of-mind awareness for local brands and businesses, helping advertisers, ad agencies and media understand brand recall, competitive standing and opportunities to improve market visibility and mental availability. For more information, visit https://toma.solutions/.

Media Contact

Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, [email protected].