Greenberg Traurig Represents Wind Point Partners in Acquisition of Turf Masters Brand

NEW YORK - Dec. 12, 2025 - Global law firm Greenberg Traurig, LLP represented Wind Point Partners in connection with its acquisition of Turf Masters Brands, which will be combined with Wind Point's existing portfolio company, ExperiGreen Lawn Care, uniting two of the industry's fastest-growing residential lawn care businesses under the Turf Masters Brands corporate name. The merged company will employ more than 1,800 team members and serve nearly 400,000 residential customers across 16 states and two Canadian provinces, with significant presence in the Midwest, Mid-Atlantic, and Southeast markets.

Founded in 1984, Wind Point is one of the oldest private equity firms in Chicago. Wind Point is an active investor in route-based technician services platforms. Wind Point's approach emphasizes operational excellence, omnichannel sales and marketing, enhanced technology, and accretive mergers and acquisitions as key drivers of value creation.

Similar to ExperiGreen, Turf Masters Brands is a provider of fertilization, weed control, aeration, seeding, tree and shrub care, and exterior pest services, principally focused on residential homeowners.

The Greenberg Traurig team that represented Wind Point was led by Ejim Peter Achi, co-chair of the firm's Global Corporate Practice and Private Equity Practice, New York Corporate Shareholder Serena Y. Shi, and Houston Corporate Shareholder Sidney Nunez. Other shareholders included Richard C. Kim in the Finance Practice in New York, Jeffrey K. Ekeberg in the Tax Practice in Chicago, P. Fishel Schreiber in the Benefits & Compensation Practice in New York, David M. Greenberg in the Intellectual Property & Technology Practice in New York, Jason D. Burns in the Labor & Employment Practice in New York, Sean W. Bezark in the Environmental Practice in Chicago, Ashley Aten in the Real Estate Practice in Dallas, Justin P. Hedge in the Antitrust Litigation & Competition Regulation Practice in Washington, D.C., and Stephen M. Pepper in the Antitrust Litigation & Competition Regulation Practice in New York.

Additional Corporate team members included Associates Aaron J. Hsieh in Washington, D.C., Andrei Bucur in Dallas, Marina Kutubidze in New York, Sophia A. Korn in Atlanta, Regina Furer in New York, Ethan Schaer in New York, Maura McKendrick in New York, Christine Plagmeijer in New York, Matthew LaBau in New York, and Zoie Petrakis in New York. Specialist team members included Associates Holland (Holly) Goldsmith in the Benefits & Compensation Practice in New York, Phillip Popkin in the Benefits & Compensation Practice in New York, Of Counsel Tzy-Ying (Sandy) Chiu in the Intellectual Property & Technology Practice in New York, Associates Sukhdeep S. Gill in the Intellectual Property & Technology Practice in Philadelphia, Jade Yee in the Labor & Employment Practice in Chicago, and Laura Jacobi in the Real Estate Practice in Dallas, and Of Counsel Rebecca Tracy Rotem in the Antitrust Litigation & Competition Regulation Practice in Washington, D.C.