Sujata Mitra joins Burson as U.S. Chair of Earned Media

NEW YORK, April 2, 2026 - Burson, the global communications leader purpose-built to create value for clients through reputation, today announced that Sujata Mitra has joined the agency as U.S. Chair of Earned Media, effective April 20.

An Emmy Award-winning former journalist, Mitra brings over 25 years of experience leading earned media, corporate reputation and issues-driven communications strategy to this role. She will oversee and further build out Burson's U.S. Earned Media team and serve as a senior earned media counselor to clients.

"The earned media landscape has never been more complex or more important as it drives more than 80% of all large language model citations, marking a new strategic frontier for earning reputation," said Craig Buchholz, U.S. CEO, Burson. "Sujata's extensive background in both agency operations and multiple facets of journalism gives her the well-rounded experience needed to scale our offering, guide our teams, and bring world-class counsel to our clients. We couldn't be happier that she is joining Burson."

Mitra joins Burson from Edelman, where she spent the last seven years, most recently as Executive Vice President and Group Head, Earned Media, responsible for leading and building a multi-sector earned media team and serving as a trusted advisor to C-level leaders, business executives and mission driven organizations on enterprise-wide communications and high-stakes reputational opportunities and challenges. Before that, she was Communications Lead for Vox Media where she directed communications strategy for Vox Record, The Verge and SB Nation. Additionally, she served as Senior Director of Communications at Huffington Post. Earlier in her career, she served in booking or producing roles with Al Jazeera, John McLaughlin's One on One and WPIX TV's Morning Newscast.

"Clients today are competing for attention in a cluttered environment where attention is limited and credibility is currency; I've spent my career learning exactly how to earn that attention to build reputation," said Mitra. "Earned media truly sits at the intersection of journalism, strategy and storytelling, and there is no more exciting place to be right now. I'm thrilled to join Burson's talented U.S. earned media team and to further build on its well-established foundation."