Jacksons Forms 2025-2026 NIL Partnership with Boise State Basketball

Jacksons Food Stores Forms NIL Partnership with Boise State University's Andrew Meadow, Javan Buchanan, Julian Bowi, and Tatum Thompson

BOISE, Idaho (November 3, 2025) - Jacksons Food Stores is teaming up with Boise State University (BSU) basketball players for the 2025-26 season. Jacksons have signed Andrew Meadow, Julian Bowie, Javan Buchanan, and women's basketball forward, Tatum Thompson to a name, image and likeness (NIL) partnership. 

Fans will see these athletes featured on Jacksons' social media accounts, website, in the Let's Go Rewards app and on billboards in the Treasure Valley. Followers of each athlete's social media will also find sponsored content highlighting the athlete's relationship with Jacksons. 

Starting in January, if the men's basketball team scores 75 points or more in any game (home or away) fans can visit any Treasure Valley Jacksons locations two days following the game and pick up any size fountain drink for just 75¢ with Jacksons' Let's Go Rewards.

"We've had a lot of fun with these NIL partnerships over the last several years," said Kelly Boyd, Director of Marketing for Jacksons Food Stores. "We're really excited to continue growing this program and the addition this season of a women's basketball athlete in Tatum." 

"I've loved partnering with Jacksons for the past 3 years, super great people and easy to work with, they always have me taken care of," says Meadow.  "Looking forward to continuing our partnership. Let's go!"

"Partnering with Jacksons has been amazing because of how easy the process has been and the amazing people behind it," says Buchanan. 

Meadow, Bowie, Buchanan, and Thompson will be compensated for their participation in the partnership. The NIL partnerships were facilitated in part by Boise State's nationally recognized NIL program.  

About Jacksons Food Stores 

Since John D. Jackson founded Jacksons in 1975 as a single service station, the family-owned company has grown to be a nationally recognized chain of 300+ company-operated convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California, Montana, and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands.