Innovid’s Feature Beat: New Tools to Power Retail Media Performance–Onsite, Offsite, & Everywhere in Between

Empowering Marketers & Retail Media Networks to Scale, Streamline, & Deliver Value

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NEW YORK - July 8, 2025 - Welcome to Innovid's Feature Beat - your look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last time, we introduced new social advertising tools to drive performance and streamline execution. This month is all about retail media networks (RMNs) - one of the fastest-growing categories in advertising, with more than a third of marketers planning to increase RMN ad spend in H225, according to Mediaocean's upcoming H2 Market Report.

With updates designed for both RMNs and the brands that advertise through them, Innovid's latest features focus on making it easier to plan, activate, and measure across onsite and offsite campaigns.

• Platform Tech as a Force Multiplier: Retail media doesn't work in a silo - and neither should a brand's strategy. With Innovid, brands can now integrate RMNs into their broader media mix, using retail data to deliver personalized, performance-driven messaging across CTV, social, and display. Marketers can activate tailored campaigns that go beyond the retail site and extend shopper insights into every screen and phase of the customer journey.

• Self-Service Power for More Control: RMNs can now bring more control in-house with Innovid's self-service tools, designed to simplify campaign execution across onsite and offsite media. With a white-labeled campaign UI tailored to RMN workflows, creative automation for co-branded templates and high-quality spec, and seamless integrations with third-party platforms, RMNs can build, run, and optimize campaigns at scale - all from one place.

• Creative Built for Shopping, Turnkey to Activate: From shoppable CTV to dynamic display product catalogs, Innovid is arming brands and RMNs with even more performance-driven creative formats that are built to convert and easy to scale. With shoppable, add-to-cart integrations across CTV, video, display, and mobile, in-house QR code generation and reporting, and dynamic creative optimization (DCO) fueled by real-time data feeds (SKUs, inventory levels, promotions, etc.), RMNs can deliver highly personalized, purchase-ready ad experiences at every stage of the shopper journey.

• Incrementality - Proving Performance Where It Counts: Innovid's advanced analytics and measurement help RMNs prove their value - and give brands a clear view into what's working. With unified reporting across onsite and offsite activations, audience deduplication to reduce over-frequency and waste, and incrementality metrics that demonstrate impact beyond a brand's existing media, Innovid makes it easy to validate performance and optimize future investments.

"Retail media success relies on alignment between retailers and brands, and that starts with shared tools, data, and creative flexibility," said Simeon Powers, Senior Director, Strategy, Innovid. "We're focused on bridging that gap with one platform that supports both sides of the equation - from shoppable formats and dynamic creative to self-service workflows and incrementality analytics. This latest round of updates reflects our commitment to continuously innovating alongside our retail partners to power smarter campaigns, stronger measurement, and better shopper outcomes."

About Innovid

Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry's core ad infrastructure for omnichannel planning, buying, and billing. Visit https://www.innovid.com to learn more.

Media Contact

Meg Coyle - megan@innovid.com

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