Greenberg Traurig Advised Sanoma and Nowa Era on the Acquisition of Fluentbe

WARSAW - 3 June 2026 - Greenberg Traurig advised Sanoma and Nowa Era on the acquisition of Fluentbe, a Polish AI-powered online language-learning platform. Fluentbe will develop its business within VULCAN, a company that is part of the Nowa Era Group.

The acquisition is part of Sanoma's broader strategy to grow its K12 learning business, including by broadening its product offering and further developing educational AI. The acquisition gives Sanoma Learning an entry into the fast-growing Polish tutoring market and allows Fluentbe's offering to be combined with Sanoma Learning's local K12 expertise, strong brands and the base of more than 2 million digital users of the Nowa Era and VULCAN platforms in Poland.

The Greenberg Traurig team was led by Counsel Agata del Rosal-Iżyk, who advised on the transactional and corporate aspects and W&I insurance, and was supported by Associates Natalia Potrubacz and Piotr Brzostek. Counsel Natalia Wołkowycka and Senior Associate Michał Zabost advised on the new management incentive plan. Deputy Managing Partner Michał Fereniec and Senior Associate Jakub Baczuk were responsible for the IP/IT aspects and AI Act readiness.

The due diligence team included Michał Fereniec, Agata del Rosal-Iżyk, Jakub Baczuk, Paweł Fortuna, Bruno Jasic, Aleksandra Kochańska, Weronika Kopeć, Dominik Kwiatkowski, Natalia Potrubacz, and Michał Zabost.

Fluentbe is one of the most innovative educational platforms in Poland. The platform combines advanced AI technology with its own teaching methodology and proprietary learning materials. It serves more than 400,000 students and works with over 600 active tutors. Fluentbe was the first platform in Poland to introduce an AI-powered language instructor.

Sanoma is a European learning and media company, one of the global leaders in K12 education and the leading consumer media company in Finland, with shares listed on Nasdaq Helsinki.

Nowa Era Group is the largest educational publisher in Poland, offering comprehensive solutions across all educational stages and subjects, and is part of the Sanoma group.

VULCAN is one of the leaders in the educational technology market in Poland. For over 38 years, it has been developing digital solutions that support the operation of schools, local authorities and other educational institutions.