Agassi Sports Entertainment Announces Entry Into Collaboration Agreement with JOOLA on Future Ventures (Form 8-K)

Agassi Sports Entertainment Announces Entry Into Collaboration Agreement with JOOLA on Future Ventures

Las Vegas, Nevada / July 15, 2025 - Agassi Sports Entertainment Corp. (OTC PINK:AASP), an emerging leader in sports entertainment and innovation, is pleased to announce the entry into a collaboration and licensing agreement relating to pickleball with JOOLA, a global leader in table tennis for decades and now a recognized global leader in pickleball.

Under the agreement, the parties plan to identify various pickleball ventures which they would jointly pursue. Ventures may include the development of products, live events, exhibitions, competitions and tournaments, wellness projects, and content for distribution across various media. It is anticipated that certain ventures shall involve the use of iconic brands, logos, and related trademarks, and/or the name, image and likeness of various athletes and celebrities.

The acquisition or licensing of the rights in and to any brands, logos, and/or trademarks, and the NIL rights of celebrities or athletes shall be the sole responsibility of Agassi Sports Entertainment to obtain. Each venture will be governed by its own separate definitive agreement which shall include financial terms and other details.

Commenting for Agassi Sports Entertainment, CEO Ronald Boreta stated, "We expect this collaboration to be a strategic step for us to grow and influence the pickleball industry worldwide and are excited to be working with JOOLA, a global leader in the sport, to that end. As we've stated and continued to demonstrate with this agreement, Agassi Sports Entertainment intends to work with best of class brands with global reach, and JOOLA is that in pickleball and table tennis. We believe that this collaboration is a strong step towards maximizing value for our shareholders. As a publicly-traded company, we believe this effort accelerates our path to commerciality, and our intention of allowing our shareholders to financially participate in the rapidly growing global pickleball industry. Additionally, we are continuing strategic discussions regarding capital market structure in order to increase visibility, liquidity in our shares, and potentially uplist to a national exchange as soon as practicable."

Adding to Mr. Boreta's comments, Mr. Andre Agassi, who has been a World Number 1, 8-time Grand Slam winner, and an Olympic Gold Medalist during his Hall of Fame tennis career, stated, "I've had a long-standing personal relationship with JOOLA and I'm excited to expand that relationship through Agassi Sports Entertainment. By collaborating with JOOLA, a leading global brand in pickleball, we believe we're in a great position to work together to expand the sport we both love and make it more accessible worldwide, while promoting fun, health, and wellness along the way."

About Agassi Sports Entertainment Corp.

Agassi Sports Entertainment Corp. (OTC PINK:AASP) is a vibrant sports entertainment, content, media, and technology company focused on bringing together sports communities under one brand. We believe we are uniquely positioned to become a leader in the racquet sports space, including pickleball and padel. Our strategy centers on working to consolidate, promote, and grow the highly opportunistic industry through various organic and transactional efforts worldwide.

About JOOLA

JOOLA has been a pioneer in table tennis since its establishment in 1952. In 2022, its expansion into pickleball quickly attracted the biggest names in the sport, including Ben Johns, Anna Bright, Federico Staksrud, Tyson McGuffin, and Simone Jardim. As a sponsor of both the PPA and PPA Asia Tours and to top athletes in the game, the team at JOOLA combines its expertise with fresh perspectives to bring synergy and innovation to the pickleball community. JOOLA creates a variety of equipment, apparel, and accessories for pickleball and table tennis players, both professional and recreational. JOOLA is based in Rockville, MD, and is owned by Sport Squad, Inc.

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