Key Observations from CES 2025 – a CMO’s Perspective

CES 2025 once again solidified its status as the world's premier technology showcase, offering a glimpse into the future of consumer electronics. Michal Siwinski, CMO at Arteris, attended the show and his reflections indicate that while technological innovation continues its steady march forward, the event this year felt more evolutionary than revolutionary. Below are some of the critical trends and insights Michal gathered from this year's event.

Artificial Intelligence

If one overarching theme dominated CES 2025, it was Artificial Intelligence (AI).

• AI Everywhere: From AI-powered kitchen appliances to autonomous vehicles, every segment was infused with artificial intelligence. Companies marketed their offerings as "affectionately intelligent" or "AI smart." This trend not only reflects consumer demand but also investor enthusiasm for AI-driven solutions.
• Robotic Companions: Cute robotic sidekicks, such as AI-powered dogs, were a hit on the showroom floor. These consumer-focused robots showcased how AI is being leveraged to enhance customer interaction, entertainment, and even household tasks.

• AI in Enterprise: Beyond consumer technology, AI in enterprise applications was a recurring theme. Integrating AI for data processing, enterprise-grade automation, and improved communication efficiency highlighted the growing focus on business intelligence solutions.

The takeaway? AI is no longer just an add-on. It's a fundamental component empowering innovation across industries.

Smart Homes

Another major trend at CES 2025 was the continued evolution of smart homes. This year, the focus wasn't just on connectivity but on sustainability and intuitive integration. Smart home technologies have evolved to provide real consumer value while contributing to energy efficiency.

• Sustainability: This year's buzzword was "sustainable everything." From energy-efficient appliances to entire homes designed with eco-consciousness in mind, the push for a greener future was evident. For instance, our customer Samsung's booth centered on smart, sustainable home setups with eco-friendly designs.
• Integration over Innovation: The shift in messaging was clear - technology was presented as a means of enhancing the home experience, not the focal point itself. For example, televisions were marketed as art installations, blending seamlessly into home decor rather than being standalone tech products.

The takeaway? The consumer electronics space is moving toward making technology an invisible but integral part of daily life.

Transportation

CES 2025 is often thought of as a consumer tech show, but this year it felt like a transportation exhibition in many ways. The advancements in smart mobility solutions were striking, reflecting a shift in the way we view transportation.

• Electrification: From electric cars and smart scooters to electric tractors and boats, electrification remained a primary focus.
• Autonomous Vehicles (AV): The automotive section heavily featured self-driving cars alongside AI-powered systems aimed at improving safety, connectivity, and overall efficiency, which will remain the key focus for automotive manufacturers. Here is how Mobileye, one of the CES exhibitors, utilized our FlexNoC IP technology to enhance their Advance Driver Assistance Systems (ADAS).

Below is TIER IV 's Minishuttle presented at CES 2025 also connected by Arteris.

• Air Mobility: Drones, air taxis, and other future-forward aerial solutions demonstrated the potential for smarter, more efficient air transportation. These technologies will likely have significant implications for urban planning over the next decade.

The takeaway? The transportation technology showcased at CES highlights how intelligence, efficiency, and electrification are converging to reshape how we move people and goods.

Sustainable Futures and the Energy Transition

Another emerging theme was sustainability. From sustainable electronics to energy-efficient robots, the push for environmentally friendly solutions was a bold statement.

• Energy Transition Focus: This year's event introduced an entirely new section dedicated to advancing the energy transition. Exhibitors presented innovative solutions for renewable energy integration, smart grids, and low-power devices.
• Power and Efficiency: Many speakers and exhibitions emphasized how the transition to sustainable energy sources aligns with broader technological advancements. For example, concepts like digital twins by Siemens and NVIDIA are being utilized to model energy-efficient systems virtually before implementation in the physical world.

The takeaway? Sustainability is no longer just a feature-it's becoming a necessity, driven by both consumer demand and global environmental challenges.

Concluding Thoughts

CES 2025 didn't shock the tech world with groundbreaking innovations - it solidified trends already gaining momentum. AI, sustainability, smart mobility, and integrated living experiences show continued promise, while the industry works toward refining these technologies for mainstream adoption.

The insights from CES 2025 pave the path for a future where technology not only serves the needs of consumers and enterprises but does so responsibly - with intelligence, safety and sustainability designed in from the start.

For SoC designs, these trends illustrate how both hardware and software must continue to evolve to support data-intensive demands, power-efficient packages, and performance optimized designs. Companies will need to lean on innovative tech to help bring their own innovations to life.

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