Create on-brand marketing content for your business with Pomelli

Creating impactful, on-brand content can often require significant investment in time, budget, and design expertise. For small to medium-sized businesses (SMBs), this can be a major obstacle. That's where Pomelli, our newest experiment from Google Labs in partnership with Google DeepMind, comes in. Pomelli is an AI marketing tool designed to help SMBs more easily generate scalable, on-brand social media campaigns to help grow their businesses.

Pomelli uses AI to understand your unique business and generate effective, tailored campaigns in just three steps.

1. Build your business DNA

Enter your website, and Pomelli will analyze it and create a "Business DNA" profile for your brand. By analyzing your website and existing images, Pomelli is able to automatically extract and understand your business' unique brand identity. This profile includes your tone of voice, custom fonts, images and color palette.

All content Pomelli generates is grounded in this DNA, ensuring your content feels more authentic and consistent across all channels.

2. Generate tailored campaign ideas

Once your Business DNA is established, Pomelli generates tailored campaign ideas specifically for your business. This feature tackles the common pain point of coming up with fresh, strategic ideas, allowing you to quickly pick a campaign focus. If you have your own idea, you can type in a prompt to create content tailored exactly to your vision.

3. Edit and create high-quality, branded creatives

Finally, Pomelli creates a set of high-quality, on-brand marketing assets designed to help grow your brand across various channels, like your social media, your site and your ads. Browse through the generations and select the assets that best fit your campaign goals. You're in full control to make edits to the text or images right inside the tool. All assets can be downloaded and are ready to be used across your channels.

Pomelli is launching today as a public beta experiment in the United States, Canada, Australia and New Zealand in English. It's an early experiment and it might take some time to get things right. Our goal is to build the highest quality experiments, so your feedback is appreciated. Give it a try and let us know what you think.

• Google Labs