Partnership helps small businesses scale

The Business EssentialsTM product suite provides small business owners with key financial capabilities, including unlimited 2% cash back on every purchase, cash back accelerators up to 3.5% for qualifying checking account holders and integrated Spend Management software.

"Building a business takes relentless grit, vision and an unrelenting support system," Alba said. "I understand how critical, easy reliable financial tools are to an entrepreneur's success. Tools that help manage daily expenses are critical to maintaining focus on what matters most, growing passions and serving communities."

"Jessica is a natural fit for our Business Essentials^TM cardholders because she embodies an incredible work ethic with real-world experience scaling a company," said Melissa Stewart, senior vice president of marketing for Payments: Consumer and Small Business at U.S. Bank.

"Modern business owners deserve payment tools that match that drive, delivering powerful, secure features with simple, intuitive benefits," Stewart said.

Meeting entrepreneurs through an omnichannel campaign

The 18-month campaign will run nationwide across connected TV (CTV), online video (OLV), digital advertising, and out-of-home (OOH) placements. U.S. Bank branches and social media platforms will also highlight the campaign.

Alba will also drive multi-channel engagement through dedicated social media content, event appearances, and interviews.