Basis Global Technologies Inc.
09/18/2024 | Press release | Archived content
DOJ case looks strong as Google’s adtech antitrust trial enters next stage
"The main issue in the trial is around market definition," says Derek Zolner, general counsel at digital advertising platform Basis Technologies. "The government contends that Google has a monopoly in the 'open web display advertising' market. Google contends that market definition is much too narrow and that the proper market is 'digital advertising,' which would include Facebook and other channels."
Read more in The Drum.
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