Comcast NBCUniversal, Telemundo, and U.S. Soccer Foundation Expand National Youth Soccer and Coach-Mentorship Programs Ahead of FIFA World Cup 26™

Senior Vice President,

Corporate and External Affairs

NBCUniversal Telemundo Enterprises

"Having the combined and continued support of Comcast NBCUniversal and Telemundo during this incredible year of sporting events creates an extraordinary force for good in under-resourced communities nationwide," said Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation. "Together, we're training more coach-mentors, creating more safe places to play, and expanding proven programs to more youth. As we look forward to hosting FIFA World Cup 2026™ this summer, this collaboration ensures that the excitement around the sport results in meaningful, long-term opportunities for youth across the country."

In addition to launching new digital resources and programs, the partners are leveraging the excitement of FIFA World Cup 2026™ to expand access to proven youth programs in several cities including Miami, Philadelphia and New York. Just Ball, launched with adidas in 2022, reimagines youth soccer by transforming mini-pitches and community spaces into accessible hubs for free, low-pressure play. As the official Spanish-language broadcaster of FIFA World Cup 2026™, Telemundo brought its Tu Momento. Tu Jugada fan experience to the Los Angeles' Just Ball Unity Cup in December. Telemundo will bring the same experience to Just Ball Unity Cups in Miami and New York later this year, further expanding opportunities for youth to engage with the sport in fun, creative ways.

On June 3, Telemundo will also support the Foundation's annual Congressional Soccer Match, convening bipartisan lawmakers, professional athletes, and community leaders in Washington, D.C., to highlight soccer's power to unite and uplift.

Previously, Telemundo sponsored the Foundation's pink-carpet at the Pitch Perfect Gala in January to celebrate over 30 years of the sport's impact on social change.

In October, Comcast joined the U.S. Soccer Foundation and Philadelphia 2026-the nonprofit Local Host Committee for FIFA World Cup 2026™-to open a new mini-pitch at Building 21 in Philadelphia.

These initiatives build on more than a decade of collaboration among Comcast NBCUniversal, Telemundo, and the U.S. Soccer Foundation, including support for the Foundation's Soccer for Success and Coach-Mentor Training programs.

By expanding access to soccer and mentorship across communities, these partners are ensuring that the excitement of the world's biggest sporting event translates into lasting impact for generations to come.

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