10/16/2026 | Press release | Distributed by Public on 10/16/2026 09:18
iHeartMedia named title sponsor of the 2026-27 season and presenting sponsor of the NSL Playoffs, with jersey patches across all 16 franchises, as squash builds toward its Olympic debut at LA28
PHILADELPHIA - October 16, 2026 - The National Squash League (NSL) today announced a landmark partnership with iHeartMedia, giving the league access to the nation's largest audio media platform to expand the reach of professional team squash across the United States and introduce new audiences to the league, its athletes and its matches.
Under the agreement, iHeartMedia becomes the Official Audio Media Partner of the National Squash League and title sponsor of the 2026-27 NSL season. A national promotional campaign across iHeartMedia platforms will build awareness of the league's 16 franchises and drive further interest in matches and events throughout the season.
iHeartMedia will also serve as presenting sponsor of the NSL Playoffs, with "The Power Play" branding across playoff marketing, broadcasts and on-site activations. The partnership extends onto the court, with iHeartMedia logo patches featured on the front of men's and women's player jerseys across all 16 franchises.
iHeartMedia will have exclusive access to NSL Olympians and Olympic-bound athletes for its LA28 coverage, with athlete interviews and podcast features highlighting their journeys toward the Games.
The 2026-27 NSL season opens today at SquashBridge in Bridgeport, Connecticut, marking the start of iHeartMedia's season-long title sponsorship. Tickets are available at nslsport.com
"This is the first national media partnership of its kind for professional squash in America," said Stephanie Borges, Commercial Advisor, National Squash League. "With LA28 approaching, iHeartMedia is the right partner to take the sport to a national audience, and this deal reflects both the league's commercial growth and where squash is headed. Some of the world's best athletes compete in our league every week, and this partnership will introduce them to millions of new fans before they step onto the Olympic stage. It's a strong start to a big season, and there's more to come."
"Squash's Olympic debut at LA28 makes this the right moment to bring the sport to our audiences," said Michael Biondo, President of Business Development and Strategic Partnerships at iHeartMedia. "Through our partnership with the National Squash League, we can connect our listeners with the athletes, personalities and stories helping to bring squash into a new era, while creating new ways for fans to experience the sport across the country."
About the National Squash League
The National Squash League (NSL), now entering its fourth season, is a professional team squash league featuring 16 franchises and many of the world's top players competing in team matches across the United States. The NSL is committed to elevating the profile of professional squash in the United States and creating a dynamic platform for athletes, fans and partners as the sport builds toward its Olympic debut at LA28.
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to both Podtrac and Triton, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, has the highest-reach and most engaged influencers, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.