Jason Baron Joins AMC Networks as Senior Vice President of Direct Response Ad Sales

New York, NY - March 20, 2026 - AMC Networks today announced that industry veteran Jason Baron

has joined the company as its senior vice president of direct response ad sales, reporting to Marc Krok, executive vice president of revenue management. In this role, Baron will lead the development and execution of revenue-driving sales strategies across AMC Networks' linear, digital, CTV, and streaming platforms. He will oversee the direct response sales organization, drive new and existing business opportunities, lead and mentor the sales team, and collaborate cross-functionally to deliver high-performing campaigns.

"Jason brings a rare combination of deep performance marketing expertise and a real understanding of how to build and motivate teams," Krok said. "We are excited to have him here driving our direct response business and connecting our advertising partners with highly engaged viewers and fandoms across our platforms."

"I'm thrilled to be joining AMC Networks and to work with this high performing team to deliver results for our partners," Baron said. "There's tremendous opportunity across all of our content and brands, and I'm looking forward to helping unlock these opportunities for our direct response customers."

Baron joins AMC Networks with more than two decades of experience in advertising sales, performance marketing, and programmatic media. He spent over 25 years at Turner Broadcasting and Warner Bros. Discovery, most recently serving as senior vice president of direct marketing media and podcasting advertising sales. In this role, he oversaw direct response revenue across a portfolio of leading networks and digital properties including CNN, TBS, TNT, Cartoon Network, TNT Sports, CNN.com, and HBO Max.

During his time at Warner Bros. Discovery, Baron integrated linear and digital direct response sales teams, leading to significant revenue expansion across the portfolio. He founded Turner's first Programmatic Sales team, scaling the business by more than 900% and growing it to $100 million within two years, earning recognition as one of the industry's top programmatic publishers. He also built and led the company's Podcasting Sales team, generating 200% year-over-year revenue growth and bringing a new category of audio advertisers into the organization.

Baron began his career in media buying and planning before moving into advertising sales at CNN, where he rapidly advanced into leadership roles across Turner Broadcasting. He is a two-time Peabody Award winner, has been featured on the cover of Response Magazine, and has served as a speaker at industry events including Podcast Movement, IAB Brand Disruption Summit, and the Performance Driven Marketing Industry (PDMI) conference.

About AMC Networks

AMC Networks (Nasdaq: AMCX) is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. The Company creates and curates celebrated series and films across distinct brands and makes them available to audiences everywhere. Its portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, HIDIVE and All Reality; cable networks AMC, BBC AMERICA (which includes U.S. distribution and sales responsibilities for BBC News), IFC, SundanceTV and We TV; and film distribution labels Independent Film Company and RLJE Films. The Company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe; and AMC Networks International, its international programming business.