Bank Millennium supports young people in making their dreams come true

It is possible to find a balance between desires and possibilities. Bank Millennium suggests to young people how they can make their dreams come true in a clever way. The advertising campaign "To be and to have" is launched.

Let's get to know the stories of a group of young people who want to conquer the world. They turn ambitions and dreams into a reality that gives joy and satisfaction. They use various banking products to find ways "To be and to have". In the latest advertising campaign of Bank Millennium, we will see how young people spend money while finding savings, how when going abroad, they look for products without additional fees and commissions.

A beginner singer, a future dog behaviourist, a football fan, a gamer, a cooking enthusiast, but also a working student fashion enthusiast - these seemingly different personalities of our campaign have a common denominator - a search for a passion or an activity that will consume their whole lives. Young people use modern and smart products offered by Bank Millennium. We wanted to show this commitment in our campaign to inspire others to discover the modern world of finance. We reached for online creators who are just gaining popularity, who stand out in social media with their authenticity, interesting hobbies and pursuit of their goals. They show that it is achievable to find a balance between dreams and possibilities. In accordance with the slogan of our campaign "To be and to have". - emphasises Beata Krupińska, Director of the Marketing Communication Department at Bank Millennium.

The micro-influencers involved in the campaign will show on their social media channels how they use helpful banking products. Like cashback, the Millennium 360° account, Profit Savings Account, Bank Millennium's multi-currency service and the smart mobile application help them make their dreams of foreign trips, new equipment or fulfilling culinary fantasies come true. A series of videos produced together with the Liquid Thread agency and the Truskavka production house will be broadcast on Youtube, TikTok and Instagram. The campaign will also appear on display formats and digital out of home media with the slogan "To be and to have" accompanying the campaign. The Starcom media house is responsible for preparing the media strategy.

More on: https://www.youtube.com/@BankMillenniumThe link opens in a new tab..