News/Media Alliance Partners with Bria AI to Launch Industry-Leading AI Licensing Agreement

Arlington, VA - The News/Media Alliance (NMA), the leading news media industry trade association representing around 2,200 news, magazine, and digital media organizations, has partnered with Bria to let NMA members opt into an AI licensing agreement that would see them compensated for the use of their content in AI systems. This partnership will also form the foundation for a new Bria product in development - designed to ensure reliable, grounded AI-generated outputs based on participating publishers' owned content.

For publishers, this opt-in content license agreement offers NMA members a revenue share system that provides a recurring revenue stream distributed based on the degree their content is used in Bria's product deployed by its enterprise customers. An industry leader in attribution technology, Bria uses licensed content to formulate responses to user queries, and has developed a proprietary attribution engine that assigns credit to every piece of licensed copyrighted content used to create AI-generated outputs, ensuring compensation flows back to the content owners whose work made those outputs possible.

Danielle Coffey, President and CEO of the News/Media Alliance , said, "We are excited to work with Bria to ensure our members are properly compensated for their valuable work. This agreement shows a path towards a future in which our industries grow and thrive together - with AI companies benefiting from the high-quality content that our publishers create, and publishers receiving a fair portion of the revenue that their work produces for AI companies.

The frequent use of publisher content by AI companies without compensation has been devastating for our industry, and we are pleased to offer a reasonable, responsible alternative. By giving AI companies the opportunity to reach multiple publishers at once, we are making it easy for them to reduce transaction costs and responsibly source their content."

Evolving the Content Licensing Market

As the leading trade association for news media publishers, NMA has worked to identify and develop reasonable, opt-in AI licensing opportunities for its members to consider. This agreement further bolsters a steadily-growing market for publishers to license journalistic content to AI companies for a variety of uses including for RAG (retrieval-augmented generation), and ensures publishers receive fair attribution and an appropriate share of the revenue generated from use of their content. These voluntary collective licensing opportunities are particularly valuable for smaller publishers without the resources to directly negotiate agreements with AI companies.

Beyond fair compensation, this agreement is a model for a more sustainable and trusted AI industry. AI systems produce better outputs when they're built on authorized, high-quality content; and publishers are better positioned to sustain the journalism that makes that possible. Bria's product in development will put that principle into practice, giving enterprises access to trusted, real-time content from NMA members as a foundation for reliable AI-generated outputs.

"Partnering with the News/Media Alliance is a natural step for us. Attribution has always been core to what Bria stands for: the idea that every AI output should be traceable and defensible. We're now extending that principle beyond images into the broader world of AI-generated content and enterprise decision-making. We're building something we think the market has been waiting for, and we look forward to sharing more in the near future." said Vered Horesh, Bria's Chief AI Strategy Officer.

To learn more about the News/Media Alliance's AI Licensing Program, click here.

To learn more about Bria's text partnerships, click here.

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About the News/Media Alliance

The News/Media Alliance is the largest trade association representing around 2,200 news, magazine and digital media organizations and their multiplatform businesses in the United States and globally. Headquartered in Washington, D.C., the Alliance represents the news media industry within Congress, the Administration, state governments, and the courts, focusing on ensuring the future of journalism through communication, research, advocacy, and innovation. The News/Media Alliance is the parent organization of the American Press Institute, which supports local and community-based media through research, programs, and products. Information about the News/Media Alliance can be found at www.newsmediaalliance.org .

About Bria

Bria is the visual generative AI infrastructure platform purpose-built for professionals and organizations that need production-ready AI that is controllable, rights-clear, and deployable anywhere. Its foundation models are trained on 100% licensed data from 30+ data partners, with a patented multi-modal attribution system that has operated at scale and distributed revenue to content partners for over two years, making Bria the only system of its kind in the generative AI industry. Bria provides production-grade APIs, full IP indemnity, and EU AI Act-compliant architecture. As Bria extends its attribution infrastructure beyond visual content into broader AI output verification, it remains committed to the principle that every AI-generated result should be traceable, verifiable, and defensible. For more information, visit bria.ai .