23XI Racing Teams Up with The Academy of Country Music

23XI Racing Teams Up with The Academy of Country Music

Tyler Reddick to Drive ACM Awards Toyota at All-Star Race; Corey Heim to Attend 61^st ACM Awards in Las Vegas Kameron Marlowe Featured in 23XI ACM Awards Race Car Reveal

Huntersville, N.C. (May 7, 2026) - 23XI Racing announced today that the team will collaborate with The Academy of Country Music (ACM) to feature an ACM Awards design on Tyler Reddick's No. 45 Toyota Camry XSE for the upcoming NASCAR Cup Series All-Star Race at Dover Motor Speedway on May 17. The $1 million-to-win race is one of the most anticipated events of the NASCAR season and occurs just before an exciting five-week stretch of racing begins airing on Prime Video, starting at Charlotte Motor Speedway on May 24. Reddick is seeking to win his first All-Star Race while competing in a car that will highlight the 61st ACM Awards, which air on Prime Video on May 17 at 8 p.m. ET, shortly after the race.

The current NASCAR Cup Series points leader, Reddick, has had a blistering start to the 2026 season, winning the first three races, including the Daytona 500, and a total of five of the first 11 races. A 13-time Cup Series winner, Reddick is competing in his fifth career All-Star Race.

"With a family connection to Nashville and the country music industry, I'm really looking forward to racing the ACM Awards car in the All-Star Race," said Reddick. "Showcasing one of music's most respected award shows while I race for one of NASCAR's most coveted trophies is a great fit."

"From the track to the stage, we love this connection and partnership because it brings together two iconic brands in sports and music, known for uniting legends and rising stars, connecting fans and celebrating the next generation of icons in Country Music and NASCAR," said Lauren Burchett, Head of Strategic Partnerships and Revenue at the Academy of Country Music. "There's truly nothing better than bringing fans together through live experiences and authentic moments like this."

In addition to showcasing the ACM Awards on track at the All-Star Race, 23XI will also be present at the awards show, held at the MGM Grand Garden Arena in Las Vegas, Nevada. The No. 45 ACM Awards-branded race car will be on display at "ACM's Next Wave: Country's Beach Bash" at Mandalay Bay Beach on Saturday, May 16 and 23XI development driver Corey Heim, who is competing in the No. 67 Toyota at select Cup Series races this season, will debut the official ACM Awards 23XI race car alongside Country powerhouse and Kannapolis, NC native Kameron Marlowe. The "Next Wave" event showcases numerous rising country stars who, like Heim, are on the verge of breakout performances. The event will be hosted by Ashley Cooke and Dasha, headlined by Keith Urban and will feature performances by Ashley Cooke, Dasha, Flatland Cavalry, Braxton Keith, Tucker Wetmore, and members of the Opry NextStage Class of 2026 - Willow Avalon, Graham Barham, Tyler Braden, Alexandra Kay, Vincent Mason, Emily Ann Roberts, and Hudson Westbrook.

"Growing up in Kannapolis, NC, the home of Dale, NASCAR has always been in my blood. I'm so honored to be a part of this opportunity," Marlowe shared. "I know this is going to be an ACM Awards weekend to remember and I can't wait to watch the All-Star Race!"

Heim, the 2025 NASCAR CRAFTSMAN Trucks Series champion, has built an impressive resume in just a few years of NASCAR racing, including the fourth-most career victories in the Truck Series. As he continues to hone his skills, Heim is scheduled to compete in 12 Cup Series races in 2026, including three of the five races airing on Prime Video.

"Since I'm not competing in the All-Star Race, I can't think of a better place to be than at the ACM Awards," said Heim. "I look forward to meeting up-and-coming artists and hearing how my path to the Cup Series mirrors their music careers. I know it's not always an easy journey, and I'm excited to see the artists showcased throughout the weekend."

Tickets for the 61st ACM Awards and ACM Awards week events are available for purchase on AXS.com, offering fans exclusive access to a nonstop weekend packed with performances from their favorite country stars.

No. 45 ACM Awards Car Images