Goldcast Announces Brand Voice to Fuel the AI Content Engine for B2B Brands

BOSTON, September 12, 2024 - In our AI-first world, consumers are inundated daily with massive volumes of content marketing. Quantity does not mean quality, so while brands can churn out larger volumes of content quicker than ever before using AI tools, many struggle with AI creating content that sounds authentically like their brand and resonates with their target audience. Marketing leadership has taken notice of this disconnect, and a recent global survey of CMOs found the majority (77%) are interested in training AI on their brand's tone of voice. Delivering on this crucial need for B2B brands, Goldcast has built Brand Voice, a feature that creates custom voice profiles to generate publish-ready content in the specific tone and voice of the brand.

To create a Brand Voice profile, users simply upload their brand guidelines or other marketing materials, such as blogs or social content. The uploaded materials are analyzed by Goldcast AI using criteria including tone of voice, sentence structure, writing style, keywords, emoji use, hashtags, text length, and punctuation style, and a unique Brand Voice profile is generated. The user can then fine-tune their attributes and writing rules until this profile is just right. Once a Brand Voice profile is created, Goldcast Content Lab, an AI-powered tool for content repurposing, will mimic a brand's voice, tone, and style in all text assets it generates.

"For B2B brands, their marketing engine runs on content - blogs, social media posts, emails, case studies, whitepapers - but if the content being created isn't connecting with your audience and reflecting the authentic tone and feel of your brand, it all falls flat," said Palash Soni, CEO and co-founder of Goldcast. "Brand Voice takes the ease of AI content creation, and makes it actually work for B2B marketers with impactful, converting, on-brand content."

Key features of Brand Voice include:

• Easy to train: Simply upload voice and tone guidelines or copy and paste past examples of social and blog content.
• Fine-tune: Tinker with brand voice attributes and writing rules.
• Multiple voice profiles: Create different voice profiles for a brand, sub-brands, executives, audiences, and more.
• Flexible application: Users can easily update blogs and social posts created on Content Lab to reflect the voice of their choice.

Goldcast's Brand Voice feature is available for anyone to try for free, and for existing users, it is now accessible in their accounts. Free accounts come with one voice profile, but as a special launch offer, users can create and experiment with unlimited voice profiles until 10th October 2024.

How to set up Brand Voice: https://www.goldcast.io/updates/brand-voice