Top 5 use cases for Klaviyo Remix

Marketers face a constant tension between big, creative ideas and the time and resources it takes to bring them to life. That's why Klaviyo launched Image Remix, AI-powered image editing built directly into your email editor.

With Remix, you can swap backgrounds, change outfits, tweak colors, or even add new products into a shot all in seconds. No exporting to third-party tools. No endless design requests. Just fast, effortless creativity right where you work.

So how exactly can you put Remix to work? Here are the top 5 use cases we're seeing.

1. Update products or objects in a photo

Sometimes the lifestyle image you love isn't perfect. Maybe the person is holding a coffee cup when you'd rather show them with a book, or you want to replace a prop with something more relevant to your brand. Remix makes it simple to swap, replace, or refresh items within any lifestyle image.

This use case shines when the photo is less product-centric and more about the vibe. You can easily tailor existing visuals to fit your campaign context.

"This is integrated, effortless image editing," says Ben Zettler, Founder of Zettler Digital. "Working image generation inside of a message editor means efficient message creation for brands operating inside the platform themselves and for agencies like ours supporting others."

Coming soon, you'll be able to add products directly from your catalog into any photo so your audience sees the exact items you sell, styled in lifestyle settings that inspire.

Why it matters: Create on-brand, authentic visuals without the cost or delay of reshooting or heavily editing.

2. Change colors and backgrounds to match your brand

Got a great image that doesn't fit your brand palette? Remix can adjust background or object colors in seconds.

Want that bag in your product photo to be your signature shade of green? Done. Need the backdrop to better align with seasonal campaign colors? Easy.

"For small teams like us that use image-heavy emails and have a lot on our plates, Klaviyo's new Image Remix feature is AWESOME," says Paul Millar, Senior CRM Manager at Happy Paws. "I can easily change an image's background (e.g. from black to white) without having to bother our designers, saving both them and me time."

Why it matters: Every touchpoint should reinforce your brand identity. Now, you can fine-tune creative details on the fly.

3. Transport products to new environments

Your best product image doesn't need to stay static. Remix can move it from the studio to the beach, the park, or even a store aisle.

One customer shared on LinkedIn: "We are having fun with AI, ain't we?" We are! You can now reuse your favorite images in multiple settings without reshooting or needing to edit.

Why it matters: Versatility. One photo can power multiple campaigns, each tailored to a unique context or audience.

4. Refresh campaigns with different stars

Relevance matters in creative. With Remix, you can swap your star or change their look to avoid creative fatigue.

Why it matters: You get more product representation quickly, and can show more use cases and variety to consumers. This helps personalize their experience without additional cost to you.

5. Adjust facial expressions for storytelling

Sometimes the difference between a good image and a great one is emotion. Want your model to look serious, surprised, or delighted? Remix can change facial expressions instantly.

Why it matters: Emotion drives engagement. Now you can align expressions with the tone of your campaign without waiting for reshoots or having to scroll through hundreds of stock images.

Creativity at the speed of your customer

Every marketer knows the pain of waiting days for a new creative version. By the time the update is ready, your campaign idea-or even your customer's interest-might have moved on. Remix collapses that timeline into minutes.

With AI editing built right inside Klaviyo, you can:

• Test more creative ideas, faster
• Stay on-brand without endless back-and-forth
• Deliver campaigns that feel uniquely yours
  

And for your customers, this means seeing more variety, more context, and more personalized experiences-right when they're ready to engage.

Or, as one early user put it simply: "YES PLEASE!!!"