Amazon.com Inc.

05/01/2026 | News release | Distributed by Public on 05/01/2026 07:21

How to use Amazon's price history feature

Key takeaways

  • Amazon's price history feature gives customers transparency into 365 days of price history before they buy.
  • Over 50 million customers have already used the feature to make more confident purchasing decisions.
  • Customers can now see 30, 90, and 365 days of price history, offering more pricing insight than ever before.
Amazon has always worked to offer low prices every day and continues to innovate to make shopping even easier. Now Rufus, Amazon's agentic AI assistant for shopping, shows 30, 90, and 365 days of price history, so customers can feel confident they're getting a great deal. Since launching in 2024, over 50 million customers have checked price history to make informed shopping decisions. With the average customer checking three times a month, price history has become a regular part of their shopping journey for everything from everyday essentials to bigger purchases.

How do you check price history with Rufus?

There are two ways to access the feature:
Click the price history link directly on any product detail page (right next to the price).
Or, tap the Rufus icon on any product detail page (bottom right corner in the Amazon Shopping app and top navigation bar on desktop), and ask: "Has this item been on sale in the past 30 days?" or "What's the price history?" or "Is this the lowest price recently?"
Price history is currently available to all customers in the U.S., UK, Canada, and India. 365-day price insights are now rolling out to customers in the U.S., UK, and India, with full availability in the coming weeks.

What can you learn from price history?

Everyday low prices have always been important to Amazon customers, and this feature makes it easier than ever to shop with confidence. Instead of wondering if a robot vacuum is a good deal or trying to guess if a winter coat is at its lowest price, price history brings that information directly to you.
Next, learn about other new Rufus features like auto-buy, handwritten shopping list transcription, and personalized shopping guides.
Amazon.com Inc. published this content on May 01, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 01, 2026 at 13:21 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]