Hallmark Announces Holiday Pop-Up Store at Walt Disney World Resort Set to Open in Early October

KANSAS CITY, Mo. (Aug. 16, 2026) - Hallmark announced today at D23: The Ultimate Disney Fan Event the opening of a holiday pop-up store at Disney Springs at Walt Disney World Resort in Florida in early October. This limited-time pop-up store will create a unique experience inspired by the magic and storytelling of the Hallmark Channel original movie Holiday Ever After: A Disney World Wish Come True, filmed at Walt Disney World.

"Holiday Ever After: A Disney World Wish Come True is about bringing people together through stories, traditions and meaningful moments," said Stacey Howe, SVP of Brand Licensing & Business Development at Hallmark. "The Hallmark pop-up at Disney Springs extends that experience beyond the screen, giving fans and families a place to discover products inspired by the film and create new holiday memories of their own."

The Hallmark pop-up at Disney Springs is part of a first-of-its-kind holiday collaboration that brings together original content, exclusive products and an in-person experience for fans. Inspired by Holiday Ever After: A Disney World Wish Come True, the pop-up offers guests a dedicated destination to shop the collection, celebrate the season and experience the magic of the Hallmark and Disney relationship in a new way. Guests can shop products inspired by and featured in the movie, along with a curated assortment of Hallmark greeting cards, Keepsake Ornaments and Disney-inspired gifts.

"Disney Springs is all about bringing guests together through memorable shopping, dining and entertainment experiences, especially during the holidays,'' said Debbie Hart, Vice President of Disney Springs. "This holiday pop-up store offers guests a new way to celebrate the season, inspired by the magic of Disney storytelling and the timeless traditions Hallmark is known for."

Explore the Holiday Ever After: A Disney World Wish Come True products now at Hallmark.com before visiting Disney Springs this holiday season. Don't forget to tune into Countdown to Christmas including the world premiere of Holiday Ever After: A Disney World Wish Come True on Saturday, November 28 at 8/7c on Hallmark Channel, next day on Hallmark+.

About Disney Springs

Disney Springs is a one-of-a-kind retail, dining and entertainment district at Walt Disney World Resort. With beautiful open-air promenades and lakefront views reminiscent of Florida waterfront towns at the turn of the 20th century, the area features more than 150 shops and restaurants, including top-name retail brands, specialty boutiques and dining experiences created by celebrity and award-winning chefs. Located in Lake Buena Vista, Fla., Disney Springs is open daily.

Media Contacts

Eva Gregory Hallmark Cards, Inc. [email protected]

About Hallmark

For more than 115 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing tens of thousands worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 25 languages with distribution in over 70 countries and 100,000 rooftops worldwide, including a network of independently-owned Hallmark Gold Crown stores in two countries. Hallmark Media is entertainment's leading destination for feel-good content and operates three cable networks - Hallmark Channel, Hallmark Mystery, and Hallmark Family. Hallmark+ is the streaming service and membership program that delivers the very best of Hallmark all in one place, featuring a distinctive blend of all new, exclusive original series, movies, and other feel-good content plus monthly discounts and rewards for shopping at Hallmark retail stores and Hallmark.com. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. Crayola^® offers a wide range of art materials and creative play toys designed to spark children's creativity around the globe. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.

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