WTAS: Gallego Introduces Bill to Crack Down on Surveillance Pricing

WASHINGTON - Today, Senator Ruben Gallego (D-AZ) introduced first-of-its-kind Senate legislation to outlaw surveillance pricing. The One Fair Price Act would prevent companies from being able to use customers' personal data to set individualized prices.

Read the bill HERE.

The plan has received support from national and local organizations, think tanks, and elected officials.

Here's what they are saying:

"Dystopian surveillance pricing schemes are fueling our country's affordability crisis, allowing corporations to weaponize personal data by filtering it through opaque algorithms to extract the maximum price consumers are willing to pay," said Lee Hepner, Senior Legal Counsel at American Economic Liberties Project. "Price discrimination shreds the social fabric by eroding consumer solidarity and our ability to hold predatory corporations accountable on equal terms. It is a direct threat to the financial independence of all Americans, and largely responsible for why our whole economy feels like a giant scam. The One Fair Price Act restores sanity to our economy, while protecting fair discounts and predictable prices. We're pleased to support and endorse this bill, and urge Congress to pass it swiftly."

"Americans are frustrated by high prices, but they're even more frustrated by the schemes companies use to squeeze every last penny from them. Today, the price you pay is determined not by simple supply and demand, but on who you are, where you live, and even factors like the time of day and the type of device you're using. It's unfair and predatory, and Americans are sick of it. Senator Gallego's bill tackles these kinds of pricing schemes head-on and is a critical step toward fairer, more transparent pricing," said Lindsay Owens, Executive Director of Groundwork Collaborative.

"Companies shouldn't be able to charge you a different price than your neighbor because of who they think you are. Companies are collecting more data than ever about consumers: they can guess the size of your family, your income, your health conditions, your weight, your political and religious affiliations, and more. None of that should play a role in how much you pay for a loaf of bread. This bill would put an end to that deeply unfair pricing strategy," said Justin Brookman, Director of Technology Policy at Consumer Reports.

"With the growing use of AI tools, pricing engines, and algorithms, there is a far greater chance that discrimination, exploitation, or labor market bias could take place towards consumers and small business owners. The One Fair Price Act advocates for transparency and levels the playing field for small businesses such as e-commerce stores, local delivery companies, and service providers that may be limited through algorithmic shopping or price setting by larger companies. This bill is the right step in prioritizing Main Street in an ever-evolving economy," said Richard Trent, Executive Director of Main Street Alliance.

"When it comes to competition between small businesses and large corporations, the United States does not offer anything close to a level playing field. That's why The One Fair Price Act would go a long way toward helping small firms compete with their larger counterparts by prohibiting big businesses from leveraging resources that could unfairly help them crush smaller companies. This legislation would be a welcome addition to the regulatory landscape," John Arensmeyer, Founder & CEO of Small Business Majority.

12/9/25