Veterans Day 2026: Honoring #VeteransofTikTok

Every day on TikTok, people across #MilTok and #VeteransofTikTok share the moments that define a life of service, continuing to build a community rooted in pride, support, and resilience. This Veterans Day, we're celebrating the service members, veterans, and military families who share their stories, build businesses, and find community on TikTok.

Celebrating Community at the Ford Proud to Honor Veterans Day Classic

On November 11, veteran-owned and veteran-supporting small businesses from across TikTok will head to Daytona International Speedway for the inaugural Ford Proud to Honor Veterans Day Classic, presented by Ford in collaboration with NASCAR, IMSA, HSR, and Blue Star Families. The event will feature a race honoring the six branches of the U.S. Military, and a concert headlined by @zacbrownband - with performances by @brittney.spencer, @jodeemessina, @russelldickersonofficial, and @warrenzeiders. The entertainment segments will also stream LIVE on TikTok via @e_entertainment, @usanetwork, and @usasports beginning at 8:00PM ET. Fans interested in attending the event in person can purchase tickets on the Ford Proud to Honor website and use code TIKTOK10 at checkout for 10% off.

TikTok Small Business Showcase: Spotlighting Brands Owned by Veterans and Allies

Attendees of the Ford Proud to Honor Veterans Day Classic can visit the TikTok Small Business Showcase in the tailgate area to discover products, meet creators, and connect directly with business owners and nonprofit organizations who have found success on TikTok. We're thrilled to host these veteran-owned and veteran-supporting small businesses and nonprofits, and are looking forward to fostering connections with the local community through interactive booths:

Small Businesses

• @alys.alwaysloveyo (Jacksonville, FL): U.S. Army veteran and licensed esthetician Cenita Williamson founded ALYS Always Love Yourself, a clean, results-driven skincare line for melanin-rich mature skin. A graduate of TikTok Shop's SOAR Veteran Business Accelerator, she's building a brand that inspires confidence and self-love at every stage of life.
• @customjacks (Henderson, NV): Coast Guard veteran Andy Lynam co-founded Custom Jacks in 2019 to create custom 3D wavy wood flags, now sold in 22 states through retailers like Buc-ee's, Scheels, and Ace Hardware. A graduate of TikTok Shop's SOAR Veteran Business Accelerator, he's on a mission to spread patriotism across America, one custom Jack at a time.
• @k9salute (Post Falls, ID): Army National Guard veteran Jessica Harris served 20 years as a medic, including a deployment to Iraq, before founding K9 Salute in 2016 to honor the police K9s who serve and protect alongside their handlers. A graduate of TikTok Shop's SOAR Veteran Business Accelerator, she runs the business with help from her Bullmastiff, Clovis, the brand's Chief of Puplick Relations.
• @mississippi.candle.co (Foley, Alabama): Jessica Simon is the co-owner of Mississippi Candle Company, which began as a personal hobby and has since grown into her full-time career. After joining TikTok Shop, Jessica and her husband Josh transformed the business, expanding their product offerings and operations to meet growing demand.
• @morrisonmade (Covington, KY): Air Force Reserve veteran Jeffrey Morrison and his wife, Corinne, founded MorrisonMade in 2019, a family-run business handcrafting American-made leather goods built to last a lifetime. Using full-grain leather and solid brass hardware, the husband-and-wife team handcrafts every wallet, belt, and bag, carrying on a tradition they hope to pass down for generations.
• @moziwash (Los Angeles, CA): Founded by Matt Cook in 2023, Mozi Wash makes concentrated, perfume-inspired laundry detergent in bold, distinctive scents. Its paraben and phthalate-free formulas are made with plant-based ingredients and come in infinitely recyclable metal bottles. The line also includes dryer sheets, dryer balls, candles and linen spray. Mozi Wash shares its scent-first approach to laundry with its community on TikTok.
• @onecastfishing (Sanford, NC): Army veteran Ben found his passion for fishing during his time in the Army, and in 2018 he started making jigs in his garage. Today, OneCast Fishing builds tackle designed to help anglers catch more fish while losing less of it, including snagless jigs, long-neck hooks, weedless Ned rigs, and soft plastics. Every product draws on lessons learned during countless hours on the water.
• @sickfitofficial (Arlington, TX): Army veteran Paden Sickles spent over a decade serving as a U.S. Army Engineer Officer before founding SickFit, a performance compression sock brand redefining comfort, support, and recovery for people who spend long hours on their feet. Built from her own experience with injuries and physical demands of military service, SickFit now serves everyone from nurses and tradespeople to professional athletes and everyday workers. A graduate of TikTok Shop's SOAR Veteran Business Accelerator, Paden has grown SickFit into a nationally distributed brand, securing partnerships with professional sports organizations, military exchanges, and retailers, including major airport terminals across the country.

Non-Profit Partners

• America's Warrior Partnership: America's Warrior Partnership's mission is to partner with communities to improve & save veteran lives.
• Elizabeth Dole Foundation: Elizabeth Dole Foundation's mission is to empower military and veteran caregivers, their families, and their communities through programs, partnerships, and advocacy that drive innovation and sustainable solutions.
• Patriotic Kenny Foundation: Patriotic Kenny Foundation's mission is to help reduce isolation and restore independence for veterans through mobility scooters and meaningful experiences.

Supporting #MilTok and #VeteransofTikTok

Veteran-owned businesses are part of a growing community finding new customers on TikTok. According to the 2026 TikTok U.S. Economic Impact Report, $35 billion in economic value was generated through U.S. small and medium business activity on TikTok in 2025, and 55% of veteran-owned businesses that went viral on TikTok reported increased foot traffic at their physical locations. We look forward to continuing our support for the military community - from providing support to nonprofits that serve military families and helping #VeteransofTikTok grow their businesses, to celebrating service members and bringing the #MilTok community together on TikTok.