How Samsung TVs Bring the Big Game Home

Football's biggest weekend is almost here, and whether you're hosting a full-blown watch party or settling in for a quiet night on the couch, Samsung TVs are ready to deliver every tackle, turnover and touchdown in stunning detail.

As the only championship-worthy TVs, they come equipped with a range of features that help you get the best out of the big game. From capturing fast-paced motion in exceptional clarity to virtually eliminating glare, here's why you'll enjoy a premium viewing experience from kickoff to the final whistle.

Let AI Do the Heavy Lifting with AI Customization Mode

Every fan has their own preferences when it comes to how sports should look on screen. Samsung TVs make it easy to personalize your picture without constantly adjusting settings.

AI Customization Mode¹ automatically detects the type of content you are watching and optimizes the picture to match your preferences. Whether it is bold, dynamic color for sports or a more cinematic look for movies, your TV fine-tunes the experience in real time. Once it's set, you can sit back and enjoy the game exactly the way you like.

Bonus Tip: Learn more about AI Customization Mode here:

Smooth, Clear Motion for Every Play

From long passes to quick cuts and on-screen stats, the big game demands smooth motion and sharp clarity.

AI Motion Enhancer Pro², available across several of our OLED, Neo QLED 4K and Neo QLED 8K models, sharpens and smooths the motion of fast-moving objects, reducing blur and flicker so the ball, players and graphics stay easy to follow.

Motion Xcelerator³ technology builds on this performance by delivering ultra-smooth motion with minimal blur and super-fast refresh rates. The result is clear, consistent visuals that always keep up with the action.

Big Screens That Stay Sharp

Bigger screens make the big game feel larger than life, and Samsung Super Big TVs are engineered to deliver clarity at even the largest sizes.

Supersize Picture Enhancer⁴ is designed specifically for our biggest screens. Powered by advanced AI processing, it improves clarity, enhances contrast and reduces noise so details stay sharp across the entire screen. So this year, you can go bigger without sacrificing picture quality.