Castel publishes in Journal of Operations Management

Matthew Castel, assistant professor of supply chain management, and co-authors had their paper, "A Model of Hospital Patient Engagement for Value Co‐Creation: Does It Affect Performance? A U.S. Hospital Industry Study," published in the Journal of Operations Management.

Their work aims to show how hospitals can improve both patient trust and financial results through the use of a hospital engagement system. Their research explores how hospitals that actively involve patients in their care through communication, shared decision-making and transparent systems, can create greater value for everyone involved. Their hospital engagement model builds on the idea of "value co-creation," where healthcare outcomes improve when providers and patients work together rather than in isolation.

To test this theory, the group analyzed national survey data alongside hospital performance measures, uncovering the relationships between engagement systems, patient experiences and financial results. The findings were clear: when hospitals provide high-quality, meaningful experiences for patients, the positive effects extend far beyond satisfaction. Patients are more likely to recommend the hospital, readmission rates decline and key financial indicators such as return on assets and profit margins see measurable improvement.

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