New Balance Athletic Shoe Inc.

08/27/2026 | Press release | Distributed by Public on 08/27/2026 12:27

New Balance Announces the Made in USA Fall/Winter 2026 Collection

New Balance Announces the Made in USA Fall/Winter 2026 Collection

The Made in USA Fall/Winter 2026 Collection introduces seasonal expressions of iconic silhouettes and premium apparel

Boston, MA (August 27, 2026) - New Balance introduces the Made in USA Fall/Winter 2026 Collection, a seasonal expression of enduring craftmanship and elevated design. Rooted in the brand's commitment to domestic manufacturing and premium materials, the collection explores rich seasonal color palettes across iconic silhouettes, pairing timeless design with thoughtful material execution.

The Made in USA Fall/Winter 2026 Collection reimagines hallmark styles, including the 990v4, 992, 993 and 1300, through a series of curated seasonal color stories. Premium suedes, nubuck and leather are brought to life in earthy neutrals, rich burgundies, moody blues and soft lilacs, creating refined expressions inspired by the changing landscape of the season.

Complementing the footwear, the apparel collection continues to evolve with heritage sport-inspired essentials, including heavyweight hoodies, crew sweatshirts, sweatpants and layering pieces in seasonal hues. New women's track jackets and skirts broaden the assortment, while returning staples reinforce the collection's versatile, elevated approach to everyday dressing.

The Made in USA Seasonal Collection will launch in the following phases from September to December 2026:

  • DROP ONE begins with seasonal executions and hairy suede. The 990v4 and 993 are done in soft lilac and earthy yellow tones, grounded in 'timberwolf' beige.
    • The first apparel release features a mix of classic silhouettes and new styles, in seasonal colors.
  • DROP TWO features a creamy suede execution of the 1300, accented with seasonal colors 'blue oyster' and 'mulled wine.'
    • Apparel continues with layering staples in blue, brown, and yellow
  • DROP THREE continues with deep-hued nubuck leather takes on the 990v4. One pair is done in a warm combination of 'monarch burgundy' and 'pumpernickle,' while the other features a cool mix of grey and navy.
    • The final apparel release features matching sweat sets in maroon and brown, and grey and blue.
  • DROP FOUR presents an earthy execution of the 992 that pairs suede, leather, and mesh in shades of 'medusa green' and brown.
  • DROP FIVE continues with a smoky take of the 993, featuring embossed suede accented with smooth black and coffee brown.
  • DROP SIX offers the 992 with a spin on a classic colorway. Black leather is accented with subtle hints of navy and 'afterglow.'
  • DROP SEVEN concludes with the 992, done in suede and seasonal green and grey tones.

The Made in USA Fall/Winter 2026 Collection will be available globally on NewBalance.com and at select global retailers beginning September 3, 2026, with suggested retail pricing for apparel ranging from $65 USD to $225 USD and footwear ranging from $185 USD to $220 USD.

New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance's US sales.

Drop 1

  • U990LV4 (Grey Violet/Timberwolf)
    • Hairy Suede/Wool-Blend/Synthetic
  • U993MO (Morel/Timberwolf)
    • Hairy Suede/Synthetic/Mesh

Drop 2

  • U1300SS (Sea Salt/Blue Oyster/Mulled Wine)
    • Embossed Pig Suede/Mesh

Drop 3

  • U990BR4 (Monarch Burgundy/Pumpernickle)
    • Nubuck/Synthetic/Mesh
  • U990BG4 (NB Navy/Meteorite/Kombu)
    • Nubuck/Synthetic/Mesh

Drop 4

  • U992BB (Medusa Green/Cortado/Thunder Brown)
    • Pig Suede/Nubuck/Horween - Basketball Leather/Mesh

Drop 5

  • U993BC (Shadow Blue/Cortado/Black)
    • Embossed Pig Suede/Synthetic/Mesh

Drop 6

  • U992LB (Black/Afterglow/NB Navy)
    • Leather/Synthetic/Mesh

Drop 7

  • U992GP (Sport Green/Interstellar/Arctic Grey)
    • Pig Suede/Synthetic/Mesh

About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance's U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.

New Balance Athletic Shoe Inc. published this content on August 27, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on August 27, 2026 at 18:27 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]