08/27/2026 | Press release | Distributed by Public on 08/27/2026 12:27
New Balance Announces the Made in USA Fall/Winter 2026 Collection
The Made in USA Fall/Winter 2026 Collection introduces seasonal expressions of iconic silhouettes and premium apparel
Boston, MA (August 27, 2026) - New Balance introduces the Made in USA Fall/Winter 2026 Collection, a seasonal expression of enduring craftmanship and elevated design. Rooted in the brand's commitment to domestic manufacturing and premium materials, the collection explores rich seasonal color palettes across iconic silhouettes, pairing timeless design with thoughtful material execution.
The Made in USA Fall/Winter 2026 Collection reimagines hallmark styles, including the 990v4, 992, 993 and 1300, through a series of curated seasonal color stories. Premium suedes, nubuck and leather are brought to life in earthy neutrals, rich burgundies, moody blues and soft lilacs, creating refined expressions inspired by the changing landscape of the season.
Complementing the footwear, the apparel collection continues to evolve with heritage sport-inspired essentials, including heavyweight hoodies, crew sweatshirts, sweatpants and layering pieces in seasonal hues. New women's track jackets and skirts broaden the assortment, while returning staples reinforce the collection's versatile, elevated approach to everyday dressing.
The Made in USA Seasonal Collection will launch in the following phases from September to December 2026:
The Made in USA Fall/Winter 2026 Collection will be available globally on NewBalance.com and at select global retailers beginning September 3, 2026, with suggested retail pricing for apparel ranging from $65 USD to $225 USD and footwear ranging from $185 USD to $220 USD.
New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance's US sales.
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About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance's U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.