TikTok goes #BehindTheSong with Justin Tranter

The award-winning songwriter behind smash hits by Chappell Roan, Justin Bieber and Selena Gomez shares their songwriting process on TikTok

13th November 2024: TikTok is proud to reveal that Grammy-Nominated Songwriter Of The Year, Justin Tranter is the latest songwriter feature in its #BehindTheSong series.

Justin has written some of today's biggest hit songs that have become both huge viral TikTok music trends, and have then gone on to top the charts worldwide. The TikTok community has created hundreds of thousands of videos to Justin's songs, including Chappell Roan's hit "Good Luck, Babe! ", Saweetie's "NANi," and the diamond-certified smash "Sorry" by Justin Bieber.Tranter has been responsible for an incredible catalog of hits, making them one of the most in-demand producers and songwriters in music today. They have generated over 75 million single sales, 100 billion streams, as well as multiple GRAMMY and Golden Globes nominations, including a "Songwriter Of The Year" nomination at the 66th Annual GRAMMY Awards as well as a "Song Of The Year" nomination at the 67th Annual GRAMMY Awards for their work on Chappell's "Good Luck, Babe!."

"Songs are the coolest thing in the world. How they are written is a gorgeous mystery that takes a little skill, a lot of practice and a huge chunk of magic. I'm honored to kiki with TikTok and share many #behindthesong stories with all songwriters, pop fans and music geeks just like me on the platform!" - Justin Tranter (@justintranter)

The #BehindTheSong campaign on TikTok invites songwriters, producers, and artists to share their unique stories and techniques behind their music. Since its launch in April 2023, the hashtag has attracted over 398K creator videos and features celebrated talents such as Fraser T Smith,Kamille,FINNEAS,Nile Rodgersand Amy Allen. It's become a go-to destination for music lovers eager to discover the magic behind their favorite tracks, straight from the minds that created them.

As the leading platform for music discovery, TikTok continues to provide innovative ways for artists and songwriters to showcase their work and connect with fans around the globe. The #BehindTheSong series is just one example of how TikTok fosters these relationships, offering both established and emerging artists the chance to share their journey and inspire others.

New to TikTok and want to explore the #BehindTheSong series? Getting involved is easy-download the app for free fromthe Apple App Store, Google Play, orAmazon.