New Course: Turn Your Social Media Followers Into Taproom Regulars

Posting without a plan won't fill your taproom. Our new course, Social Media for Brewers: From Plans to Posts to Patrons, shows you how to build a strategy, create content that sets your brewery apart, and turn followers into customers.

This 4-part online course is free for all BA members and their staff. Simply log in to the BA Training Center and head to the Marketing section.

The course includes the following modules:

• Foundations of Social Media Strategy: The first module covers the foundations of social media strategy. This will ensure you understand how to approach social media to maximize engagement and grow your customer base.
• Understanding Effective Social Media Content: In the second module, you'll learn how to use what makes your brewery unique to strengthen your brand and grow your audience.
• Purposeful Content Planning for Breweries: In the third module, we will teach you how to turn your social media channels into a reliable tool for brand building and customer acquisition.
• The Basics of Capturing Content for Social Media: In the fourth module, you'll learn skills, tips, and tricks to bring your social media content concepts to life.

Access the BA Training Center by following the link above and entering your membership credentials. The Social Media for Breweries course is in the 'Marketing' section.

Want to join the BA for free course access? Visit our membership page to learn more about the benefits of membership.