Samsung Ads Announces Integration with Amazon Publisher Cloud to Connect Streaming, Browsing, and Shopping Signals

Samsung Ads, the advanced TV advertising division of Samsung Electronics, today announced it has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV footprint of Samsung Ads with Amazon's shopping, streaming, and browsing signals to plan and activate signal-enhanced campaigns through Amazon Ads, driving greater reach and relevancy.

Powered by Amazon Publisher Cloud (APC), a secure solution built on Amazon Web Services (AWS) clean room technology, this collaboration enables brands to combine Samsung's proprietary off-the-shelf (OTS) segments and device-level signals with Amazon's shopping, browsing, and streaming insights. Advertisers can now reach high-intent audiences at scale across Samsung's TV and mobile ecosystem-including Samsung TV Plus, the #1 FAST service on Samsung TVs-with post-campaign measurement through Amazon Ads to optimize performance and demonstrate media efficiency. Crucially, the activation is built on durable, privacy-forward infrastructure, enabling brands to confidently engage authenticated viewers through future-proofed, addressable media.

"Combining viewing behavior with shopping intent creates meaningful opportunities for advertisers to connect with audiences through connected TV," said Eldad Persky, Senior Vice President, Global Product, Engineering and Business Development, Samsung Electronics. "By securely joining Samsung's deep understanding of what people watch with Amazon's signals, we're enabling advertisers to reach the right audiences at scale more effectively across Samsung's connected TV platform."

The integration will allow advertisers to activate campaigns on Samsung inventory through Amazon Ads with enhanced capabilities such as:

• Privacy-Forward Activation: APC enables secure signal activation-empowering advertisers to scale with confidence.
• Closed-Loop Performance Measurement: Connect ad exposure to real-world outcomes using existing Amazon Ads post-campaign reporting that ties media delivery to advertiser KPIs, optimizing every impression.
• Premium, Brand-Safe Inventory at Scale: Unlock and activate high-intent audiences at scale, reaching them across Samsung's massive TV and mobile device footprint.

The new solution is now available to all advertisers using Amazon Ads in the U.S. To learn more, visit samsungads.com or advertising.amazon.com.