Omnicom Group Inc.
07/14/2026 | Press release | Distributed by Public on 07/15/2026 14:55
Insights on Marketing’s Future From the Adweek Press Hour
Adweek's Press Hour at The Omnicom Space explored the pitch process, AI adoption, and the new metrics of influence.
At Cannes Lions, Omnicom executives and industry leaders discussed how agencies can improve pitches by prioritizing authenticity, collaboration, and flexibility over perfection in a rapidly evolving marketing landscape.
Paolo Yuvienco, Chief Technology Officer of Omnicom and Jantzen Bridges, Global President of Credera explored the growing role of agentic AI, emphasizing that successful adoption depends on organizational alignment, a culture of innovation, and helping employees integrate new tools into their workflows. Closing the session, George Manas, Chief Growth and Solutions Officer of Omnicom said the company is built to help clients succeed through greater intelligence, integration, and creative scale, leveraging its expanded capabilities to deliver seamless consumer experiences and stronger business outcomes.
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