After a decade of capturing demand, Motorist says YES to brand building

SINGAPORE [1 November 2026] - "YES. One Place to Settle It All" is the first masterbrand campaign from the Singapore-founded automotive technology platform, bringing buying, selling, COE, insurance and more under one Motorist brand.

Buying a car. Selling one. Renewing a COE. Sorting out insurance. Finding a workshop. Checking the traffic.

Car ownership comes with no shortage of questions.

Motorist is answering them with one word: YES.

Singapore-founded automotive technology platform Motorist has launched "YES. One Place to Settle It All", a new brand campaign built around a simple promise: whatever drivers need to settle about their car, Motorist wants to make it easier to do in one place.

The campaign is Motorist's first major masterbrand initiative, bringing together services that have historically been marketed around individual customer needs and business lines.

Instead of presenting buying, selling, COE, insurance, financing and other services as separate conversations, the campaign positions Motorist as one platform drivers can turn to throughout the car ownership journey.

At the heart of the creative are the questions drivers encounter along the way:

Can AI really help me find the right car?

What's the best way to sell my car?

Can I renew my COE instead of scrapping it?

Is there an easier way to compare car insurance?

Is there a workshop I can trust?

The answer each time is:

YES.

The campaign culminates in the brand platform:

Motorist. One Place to Settle It All.

The hero film follows drivers through different moments of car ownership and is supported by service-specific films across Buy Car, Sell Car, COE financing and Insurance.

The creative was developed with Singapore independent creative agency OTBT (Off The Beaten Track), while Havas leads media strategy and buying for the Singapore campaign.

The campaign is rolling out across radio, YouTube, Meta and high-impact digital video, alongside Motorist's own social, website and app channels.

For Motorist, the campaign also signals a broader shift in how the company approaches marketing.

Having built much of its growth through performance marketing and demand capture, Motorist is now investing more deliberately in building awareness, memory and preference for the Motorist brand itself.

Pearlina Chan, Head of Brand and Marketing at Motorist, said: "Motorist has spent years becoming very good at capturing demand. When someone needs to sell a car, renew insurance or sort out a COE loan, we know how to reach them.

"But as the business grows, we also need to create demand, and that means building a brand that people know and think of before they are actively searching for a particular service.

"'One Place to Settle It All' gives the many things Motorist already does one clearer home and one simple role in people's lives: making car ownership easier to navigate.

"And this is the start, not the finish. We want to build a more distinctive Motorist brand that can grow with the business across services and markets."

Angela Poh, Chief Executive Officer of Motorist, said: "Motorist has grown significantly as a business and across the region, and the brand needs to grow with it.

"For our customers, the ambition is simple. We want Motorist to become a platform they know they can turn to throughout car ownership, not just for one transaction or one need.

"This campaign is an important first step in making that broader Motorist story clearer."

The campaign forms part of a wider evolution of the Motorist brand, bringing greater consistency to how the company presents itself across services, content, markets and customer touchpoints.

Further brand initiatives will follow as Motorist continues to build its presence across the region.

About Motorist

Founded in 2015, Motorist is a leading automotive technology platform built to make car ownership simpler.

Operating across Singapore, Malaysia, Thailand, Vietnam and the Philippines, Motorist brings together the services drivers need throughout the car ownership journey in one platform, from buying and selling cars to insurance, financing and tools to manage their vehicles.

To date, Motorist has assisted nearly 1.9 million motorists, facilitated S$3 billion in vehicle transactions, and works with more than 3,300 certified automotive partners across the region. For more information, visit Motorist.sg.

Media Contact

Motorist Singapore

E-mail: [email protected]

Contact: +65 8208 9662