IPA members in France, Denmark, and the UK have all been active on ensuring copyrighted content is licensed by AI companies.

On 8 April, the French Senate unanimously adopted a bill introducing a presumption of use of cultural content by AI providers: "Unless proven otherwise, any subject matter protected by copyright or a related right, within the meaning of this Code, shall be presumed to have been exploited by an artificial intelligence system, where any indication relating to the development or deployment of that system, or to the output generated by it, renders such exploitation plausible." The bill, supported by IPA's French member SNE, is now awaiting approval by the French National Assembly.

Earlier in April, Dan Conway, the CEO of the UK Publishers Association, published an open letter responding to Mistral's AI chief executive calling for a levy to enable AI companies to use any copyrighted works in Europe. "Commercial licensing and copyright is the way to go", said Conway. The letter underlines that commercial licensing is the established system to seek permission to use content, while copyright is the legal certainty that AI companies need. Conway added that "Content should be paid for, just as Mistral should expect to pay their other lawful business overheads, like paying their staff or their electricity bills."

In Denmark, Danske Forlag and 26 other organizations representing literature, film, music and media joined forces in an open letter to the Danish Government amidst discussions of new regulatory policies on AI. In a press release, the signatories said that "millions of books have been used to develop generative language models. This is what we call theft, and it risks undermining the sustainability of writing and publishing books and teaching materials." The letter underlines that "As it is right now, the tech giants are putting their hands in the pockets of Danish artists and transferring the money directly to American and Chinese billion-dollar companies. And not only that, we are letting their algorithms shape the stories of the future while replacing Danish content." Danish creative industries are calling for real transparency of all training data and an obligation for services to document that they have not used copyright protected content as conditions for licensing in fair terms - "and for it to be Danish authors and not Big Tech who develop the stories of the future".