Guatemala: Uncorking Guatemala an Opportunity for American Wines

Guatemala imports nearly all its wine, with imports reaching $23.2 million in 2025. Rising middle-class consumers are receptive to new origins and varietals. The United States ranks fourth among suppliers with $2.5 million in sales, trailing Chile, Spain, and Italy, though U.S. wines benefit from duty free entry under CAFTA-DR. This report identifies opportunities for U.S. exporters including fruit-forward wines priced at $10 to $15, restaurant partnerships with U.S. beef importers, and in-store tastings that convert curious shoppers into repeat buyers.