By Himanshi Sharma Executive Amar Ujala Limited Noida, Uttar Pradesh, India Connect Krishika 2024, a farmer-centric movement, was more than just an event; it was a powerful movement for agricultural transformation.Organised by Amar Ujala, one of India's largest Hindi-language newspapers, widely read across northern and rural regions, the event was held in Lucknow, the capital city of Uttar Pradesh (UP), in northern India.Initial print coverage of Krishika 2024.UP is India's most populous state and a deeply agrarian society. With more than 50% of India's workforce engaged in agriculture, this region plays a vital role in shaping the future of farming in the country.Krishika 2024's purposeKrishika 2024 was designed as a large-scale agricultural knowledge-sharing and recognition event. It united thousands of farmers, agricultural scientists, industry leaders, and policymakers.Among the key dignitaries was Chief Minister Yogi Adityanath, the elected head of the state government of UP, who advocated for sustainable farming and a policy-led approach to agricultural development.The event's slogan, "खेती में एमआई, खेत में विज्ञान, गांव बनेंगे महान" (translated as "micro-irrigation in farming, science in the field, villages will become great"), set the tone for an innovation-led discussion. This Hindi phrase captured the core vision of the event: using technology and science to uplift rural India.In his keynote address, the Adityanath questioned existing food safety practices: "If we are exporting chemical-free fruits and vegetables abroad, why are we consuming chemically grown ones here?"He urged the farming community to embrace natural and organic practices, moving away from harmful chemicals and toward health-focused, sustainable methods.Features of Krishika 2024A central highlight of the event was the felicitation of 11 farmers for their leadership in modern, eco-friendly agriculture. These awardees included women entrepreneurs, organic dairy innovators, and farmers who transformed their livelihoods through indigenous techniques like Jeevamrut and Ghanamrut, traditional Indian bio-fertilizers made from cow dung, cow urine, jaggery, gram flour, and soil.Additional print coverage of the Krishika 2024 event.Farmers also shared success stories of exporting produce, building agri-businesses, and using micro-irrigation, a water-efficient technique that delivers water directly to roots through drips or sprinklers to cut costs and improve yield.Beyond inspiration, Krishika 2024 functioned as a hands-on learning platform. Agricultural experts such as Dr. Anand Kumar Singh, Dr. Birendra Singh, and Dr. Sanjay Singh led workshops on:Sustainable agri-tech and low-input, high-output farming.Export opportunities for chemical-free crops.Understanding and accessing government welfare schemes.Soil health, water conservation, and natural composting.The event also enabled direct engagement between farmers and policymakers, giving rural cultivators a platform to voice challenges and gain clarity on available support systems. This farmer-policy interface positioned Amar Ujala not only as a news organisation but also as a bridge between grassroots voices and state leadership.Covered extensively through print, digital, social media, and on-ground activation, Krishika reached audiences well beyond the venue. As a Hindi-language media outlet (Hindi being the most spoken language in India), Amar Ujala leveraged its deep regional reach to amplify the event's message across farming communities.Highlights and key takeaways from the eventIn additional to the 11 farmers honoured for agricultural innovation and leadership, Krishika focused on organic practices, micro-irrigation, and natural inputs in expert-led workshops and policy dialogue.Famer success stories from grassroots to global markets unscored this messaging. The event offered a scalable model for future regional editions.Krishika 2024 proved that, when knowledge, policy, and community connect, real transformation happens. Through this initiative, Amar Ujala reaffirmed its role as more than a news provider. It is a catalyst for progress in rural India. 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About Himanshi Sharma Himanshi Sharma is an executive at Amar Ujala Limited in Noida, Uttar Pradesh, India. Himanshi can be reached at
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