ICC México y TikTok presentaron los Digital Commerce Labs para impulsar a emprendedores y MiPymes de México y Latinoamérica

New trends, brands and shopping experiences happening only on TikTok Shop will define this holiday seasonTikTok Shop is where holiday shopping lists get inspired and shopped.Black Friday and Cyber Monday return to TikTok Shop from November 11 to November 30, bringing shoppers, brands, and creators together for one of the year's biggest shopping moments.Holiday planning and inspiration are already happening on TikTok: #holidayshopping content rose 263% in September (compared to the month prior) reflecting how users are looking for ideas for what to buy, gift, wear, cook, and experience this season.While shoppers may start the season with a few ideas already in mind, discovery can help shape the rest of the list. TikTok Shop can help users discover products they didn't know to look for, find hard-to-find items like rare pre-owned Hermès or Chanel bags and collectible coins, and tune into exclusive LIVE Shopping events from great brands and trusted creators. TikTok Shop is the place to inspire what ultimately makes it on the holiday shopping list this year.Discovery and search go hand in hand during the holidays: sometimes you know exactly what you're looking for, and other times inspiration gives you something new to add to the list. And once something catches your attention, you're searching for it: in 2025, there were more than 100 billion searches with e-commerce intent on TikTok Shop in the U.S. Together, discovery and search on TikTok Shop give users a trusted source to find what's new and worth buying.A Destination for Holiday ShoppingThree years after launching in the U.S., TikTok Shop is a destination where brands and shoppers come together, and create communities. And there's more to explore than ever: since 2024, TikTok Shop expanded selection across product categories by more than 1,200%, giving the nearly third of U.S. TikTok users that expect to buy a gift this Black Friday more choices than ever before.This holiday season, shoppers can find products from emerging sellers to some of the most recognized names in retail. Just this year, Sephora, Michael Kors, Best Buy, Ulta Beauty, Victoria's Secret and more have joined TikTok Shop to engage a growing community of shoppers.Consumer trust remains strong as TikTok Shop continues to scale in the U.S. New GlobalData research found that 67% of Americans on the platform say they trust a large brand the same or more when they encounter it on TikTok Shop, compared with another platform. This figure rises to 82% among U.S. TikTok Shop users between ages 18-24.Trends Shaping 2026 Holiday ListsFrom hard-to-source pre-owned luxury items to finding that perfect holiday fashion look, American TikTok users are already signaling what could make their gift lists this season. Exclusive offerings, product bundles, and one-of-a-kind collaborations between your favorite brands and retailers will happen on TikTok Shop all season long.As users shift into holiday planning, interest is rising around fall and holiday décor, wish lists, and gift ideas, with September 2026 seeing strong month-over-month growth across #fallwishlist (450%), #holidaydecor (97%), #giftsforwomen (440%), #holidaygiftideas (248%), and a consistent fall favorite: #bananabreadrecipes (1503%)! So, what's going in the cart this year?Here are a few trends we're seeing:Pre-Owned Luxury Finds Are Having a Moment: Luxury resale continues to gain momentum on TikTok Shop. U.S. TikTok users are 2.5 times more likely to buy a luxury item as a gift this Black Friday and Cyber Monday, and TikTok Shop is here to help shoppers buy authentic pre-owned luxury with confidence. In fact, the highest-priced item purchased on TikTok Shop in the U.S. this year was a coveted pre-owned luxury bag for $25,580.Jewelry Sparkles for Shoppers: Jewelry is shaping up to be a standout gift this season, with 22% of U.S. TikTok users expecting to buy accessories, including jewelry, this Black Friday and Cyber Monday. That interest is showing up in everything from diamonds to more personal pieces: sales for single IGA certified lab diamonds on TikTok Shop more than quadrupled from May to September, while U.S. TikTok searches for "gold jewelry" jumped 1,134% and "opal rings" rose 825% in September month-over-month. #friendshipbracelet searches also increased 120%, pointing to interest in more personalized gifting. Eligible jewelry purchases on TikTok Shop can also come with one year of third-party insurance protection for extra peace of mind.The Collectibles Hunt Is On: Collectibles, including sports trading cards, memorabilia, coins, figurines, and squishy toys, are shaping up to be a playful and popular holiday gift this year. And the hunt is increasingly happening on TikTok Shop where category sales have grown 230%, year-over-year in October. User searches for "squishy toys" in September rose 149% compared to the month prior. With strong activity across collectibles-related hashtags and searches, this category is popping with great gifts to discover throughout the holiday season and beyond.Game On: Gaming is becoming a bigger option for gifting, with one in five U.S. TikTok users expecting to buy gaming devices or items this Black Friday and Cyber Monday. Last year, NEX Playground sold more than 25,000 units of its family gaming console on TikTok Shop.Holiday Fits Starts Now: Holiday shopping isn't just about finding the right gifts, it's also about what to wear for the season's biggest moments. That planning starts early: #christmaspajamas content spiked 297% month-over-month (August to September) showing how holiday style starts taking shape well before the celebrations begin. On TikTok Shop, womenswear accounts for a third of all fashion category sales so far this year. Nails are another seasonal beauty trend, with "fall nails inspo" searches increasing 251% and "fall nails" growing 333% month-over-month (August to September), suggesting nails could be a highly giftable category this holiday season, as consumers look for easy ways to recreate trending holiday looks at home.Holiday Shopping Enters Its LIVE EraFor shoppers, finding the right gifts to buy can be as much about the experience as the search. "TikTok Shop shopping" content grew 1,017% month-over-month (August to September) signaling how users increasingly search with intent to shop. LIVE Shopping also brings users into the action, where they can dive deeper into product education, including seeing things demonstrated, and asking questions in real-time, with the chance to hear directly from brands and creators.Earlier this month, Rihanna joined Fenty Beauty on TikTok Shop LIVE, where over one million users tuned in during the 12-hour livestream, generating a total of 53 million impressions.Last holiday season showed the scale of LIVE on TikTok Shop. During the 2025 four-day Black Friday and Cyber Monday weekend, TikTok Shop's sales surpassed $500 million, and sellers hosting livestreams saw 84% year-over-year sales growth across more than 760,000 sessions and 1.6 billion views. Spend per livestream buyer will rise 23.2% to $339.27 in 2026, per eMarketer forecasts. On TikTok Shop in the U.S., LIVE Shopping sales more than doubled in the first half of 2026, year-over-year. This season, we expect LIVE Shopping to play an even bigger role in turning discovery into a shopping experience that consumers can spend time with and return to.What Shoppers Can Expect This Black Friday and Cyber MondayFinding what to buy is only part of the holiday shopping experience. TikTok Shop is also making it easier to get orders quickly and handle returns. Shoppers can look for the 3-Day Delivery badge on eligible products expected to arrive within three business days. And new this fall, eligible purchases can be returned at approximately 10,000 Happy Returns locations across the U.S., no box or label needed.So whether shoppers are discovering something new, tuning into a LIVE or checking off the last gift on their list, TikTok Shop is the destination to shop and buy what's trending and new that's perfect for yourself and your community this holiday season.Shop the Black Friday and Cyber Monday campaign on TikTok Shop, November 11 through November 30.